Data Detective Consumer Shopper

Description: This workshop provides an interactive forum where participants learn to realize the full potential of panel data by following the Panel Decomposition Tree to understand changes in sales.  The course reviews key consumer and shopper data terms, concepts and measures, including calculations, and provides a brief overview of the National Consumer Panel data collection methodology.  Utilizing case studies and actual examples of IRI reports participants go on to practice leveraging panel data to uncover new insights and business opportunities.

This course is accredited by the Category Management Association (CMA) and addresses (either alone or in conjunction with other IRI courses) one or more of the CMA Learning Programs required for CMA certification. 
Audience: Sales, Marketing and Category Management Professionals
Duration: Full day (9:00am-4:00pm CST)
Cost: Multi-client standard session cost is $1250 per person

Location: Chicago, IL 
Fill out the following registration form and an IRI Training representative will contact you to confirm your registration.

Please note: There is a minimum of 5 attendees per training session. If this minimum is not met 14 days prior to the training date, the session will be cancelled and a full refund will be made. We caution against purchasing flights before 14 days.

Accommodations: IRI Corporate Hotel rates are available. Please contact the IRI travel department directly at 1-800-262-9226 or email to book hotel rooms.
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