While Q2 2017 initially started with an uptick for the CPG industry, May and June brought quick declines. The non-food sector did not enjoy the April bump and declines grew sharper in May and June, particularly with respect to unit sales. Reliance on merchandising to move volume remains high, but lift from merchandising efforts is declining.
In addition to a volatile economy, changing assortment dynamics and consumers’ evolving purchase behavior have been impacting non-food CPG sales trends. Shoppers continue to place a high priority on value, and this influences store selection as well as private brand purchase.
Click here to learn more about the latest non-food CPG trends and what marketers can do to capture new growth opportunities during the remainder of 2017.
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