E-commerce Opportunities: What, When and How to Achieve Growth in the Digital Space
Although e-commerce accounts for less than 5 percent of total CPG sales in the U.S., it is the fastest-growing channel, outpacing brick-and-mortar in most categories. It is also highly influential in purchasing decisions, as 77% of all retail sales – in-store and online – are influenced by digital in some way.
To win online, marketers require a 360-degree understanding of the digital path to purchase, close collaboration between brands and retailers, and a strong presence during pivotal moments in the shopper journey.
This e-commerce report provides insights on how to build, drive and earn success in an omnichannel marketplace, as well as how technology is helping marketers more quickly identify and tap into new opportunities online.