Jamil Satchu

Partner and Practice Leader, Growth Consulting, Strategic Analytics, IRI

Focus and Expertise

  • Mergers and Acquisitions Strategy
  • Demand Due Diligence
  • Category Growth Prioritization
  • Omnichannel Strategy
About Jamil Satchu

Jamil works with CPG manufacturers and retailers, as well as financial investor clients, to combine strategic thinking, IRI’s proprietary and granular data, external data and advanced analytics to identify sustainable and profitable organic and acquisition growth opportunities.

Hot Topics
  • Growth Prioritization – Targeted pockets of sustainable growth within the CPG industry can address unmet needs of a specific consumer group, such as millennials, boomers or a specific family type.
  • Mergers and Acquisition Due Diligence – Leveraging all available data assets and sources helps companies determine category attractiveness and brand/asset positioning. Effectively executed demand due diligence can help ensure manufacturers and retailers execute merger and acquisition strategies that achieve core business objectives and yield anticipated returns on investment.
  • Omnichannel Strategy – The latest omnichannel success factors require in-depth insights and improved targeting made possible by big data, cloud computing, automatic-replenishment options, single-click purchasing, integration across devices (including those used by shoppers inside the store and elsewhere), and integration with the broader consumer-information ecosystem. IRI enables retailers to maximize the opportunities created by integrating brick and mortar and e-commerce strategies.
Thought Leadership


  • Capital Roundtable - Drive Better Acquisition Decisions, with More Precise Due Diligence, March 2016
  • IRI Growth Strategy Roundtable, Acquisition Strategy and Demand Due Diligence, October 2015
  • GMA Leadership Forum, The Future of E-Commerce in CPG, August 2014
  • IRI Summit, Driving Growth through Occasion Based Platform Strategy, April 2014


Videos and Webinars