Bob Tomei

President, Consumer & Shopper Marketing Core Content & Insights

Focus and Expertise:

  • Consumer & Shopper Insights
  • Consumer/Shopper Segmentation & Targeting
  • Digital Media Solutions
  • Test Marketing Solutions
About Bob Tomei

As president of Consumer & Shopper Marketing, Robert Tomei oversees growth, development and management of the company’s consumer and shopper insights, consumer segmentation, new product innovation, shopper marketing and activation services and solutions. He also manages IRI’s product management function around the company’s core content (point-of-sale, consumer, shopper, third-party supplied).

Tomei is a recognized consumer packaged goods industry veteran with more than 30 years of experience. He has a distinguished track record in general management and global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the United States and internationally.

Hot Topics
  • Value of Ongoing Analytics – Educate clients about the value of an ongoing analytics program to increase effectiveness of reach and targeting.
  • Power of Digital Media Solutions – Generate solid interest and promote awareness of digital media solutions and its ability to translate online activity into offline actions.
  • ROI of Digital Marketing – Demonstrate and articulate ROI of online and digital marketing via IRI’s unique set of measurement solutions and enable clients to tie online activity to its impact on offline sales.
  • Efficient Cross-Media Spending – Improve cross-media spending within media planning based upon quantitative metrics among targeted consumer segments. 

Thought Leadership



  • WMU Food Marketing Conference, Retail Reinvention: Making the Customer Hero, March 2018
  • FMI Midwinter Conference, Generation Z: Shopper of Today and Tomorrow, January 2018
  • ARF Regional Conference, The Connected Consumer, July 2017
  • Path 2 Purchase Expo, Finding Growth in the Rapidly Evolving Path to Purchase, September 2016
  • NYU Stern Big Data Conference, The New Shopper Journey: Unique Millennial Segments, October 2015
  • GMA Leadership Forum, Navigating the New Realities of Millennials, August 2015
  • ARF Shopper Insights Forum, New Shopper Journey: Creating a New Shopper-Centric Road Map for Growth in a Changing World,April 2015
  • FMI Midwinter Executive Conference, Modern Family Decision Making, February 2015




  • Founder of ARF Online Research Council
  • Co-Chair of ARF Shopper Insights Council
  • Board Member of the National Consumer Panel Company (IRI/Nielsen JV)