Optimization Opportunity

A top food manufacturer wanted to measure the performance of a digital campaign for a new product launch that was aimed at increasing penetration and sales.

 

With IRI Lift™, the client was able to determine that its base campaign delivered a 20 percent sales lift and identified an opportunity to increase sales lift by an additional 40 percent.

THE CHALLENGE

The client wanted to identify specific mid-campaign adjustments to increase sales and penetration.

 

IRI Lift produced highly accurate and precise results, driven by IRI's best-in-class methodology and data assets. Results were available within weeks and continued weekly throughout the campaign.

By producing granular reads by publisher, the optimization engine identified a trend (poor performance for programmatic) early in the campaign.

 

 

The optimization engine reallocated impressions away from programmatic and other poor performers toward
top-performing publishers and measured the potential upside for the campaign.
 
 

THE RESULT

With IRI Lift, the client measured the impact of its digital campaign as well as the potential impact of a mid-campaign publisher optimization.

 

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FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.