Blog

Balancing the Changing Consumer Pendulum in Fresh Foods

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

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New Product Engagement: Differences Across Racial and Ethnic Groups 

IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.

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Collaboration Paves the Path to Private Brand Growth

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

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Fat is Back: The Rise of Whole-Fat Dairy

Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.

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Meet the Shifting Needs of Baby Boomers

Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.

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The Future of Successful CPG Innovation is Behavior-Based

Read about key ways to make your innovation more effective.

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