Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.
IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.
There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.
Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
Tips on engaging boomers and their younger counterparts, as well as what’s on consumers’ minds across all generations.
Read about key ways to make your innovation more effective.
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