We are now a few months into the COVID-19 pandemic in the U.S.
Phantom inventory is one of the biggest challenges that retailers face when managing proper inventory levels and availability on the shelf.
With consumers continuing to panic-buy and stockpile items from the grocery store, the CPG sector is on the front lines of the rapidly shifting COVID-19 pandemic.
Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.
Past crises provide a look at the short- and long-term effects of stockpiling behavior.
See recommendations on how to navigate stockpiling challenges during this time
There are unique recommendations for smaller and lower-penetration brands during this time.
Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.
There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.
It sounds simple: make the customer experience great! If only it were that easy…
Loyalty card data (aka frequent shopper program data) is a key to success.
As retailers and manufacturers struggle to understand the purchase dynamics of each category, consumers are roaming the aisles to find products that satisfy their individual needs.
When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?
The importance of eating local food and supporting local businesses is growing, especially among younger consumers.
When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?
While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.
With major CPG manufacturers like Nestle and Unilever now investing in meal kit startups, and Blue Apron’s IPO bringing the company to a valuation of nearly $2 billion, meal kit subscriptions are becoming a more visible option.
E-commerce is more than just a channel – it is leading the way for growth in CPG.
If you are a CPG manufacturer, what’s your next move during this tumultuous time?
Closer collaboration between retailers and manufacturers increases the success of both.
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