Blog

When Consumers Want to Stock up and Get Out: Integrated Insights Capture High-Value Shoppers on the Fly

We are now a few months into the COVID-19 pandemic in the U.S.

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How to Manage Phantom Inventory in the Age of COVID-19

Phantom inventory is one of the biggest challenges that retailers face when managing proper inventory levels and availability on the shelf.

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How Automated Insights Are Powering Retailer-Supplier Collaboration as COVID-19 Presents More Challenges

With consumers continuing to panic-buy and stockpile items from the grocery store, the CPG sector is on the front lines of the rapidly shifting COVID-19 pandemic.

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COVID-19 and Its Impact on CPG and Total Store Sales

Panic buying has somewhat slowed and certain items now have restrictions on the number purchased, we are seeing significant changes across much of the store.

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CPG Stockpiling: What to Expect Now and When It’s Over

Past crises provide a look at the short- and long-term effects of stockpiling behavior.

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Four Ways Larger CPGs Can Best Manage a Grocery Stockpiling Event

See recommendations on how to navigate stockpiling challenges during this time

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Five Ways Smaller Brands Can Manage a Stockpiling Event

There are unique recommendations for smaller and lower-penetration brands during this time.

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Balancing the Changing Consumer Pendulum in Fresh Foods

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

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Collaboration Paves the Path to Private Brand Growth

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

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Reducing Out-of-Stocks: Solving This $47 Billion CPG Challenge

It sounds simple: make the customer experience great! If only it were that easy…

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Loyalty Card Data Illuminates $25 Million Aisle Opportunity

Loyalty card data (aka frequent shopper program data) is a key to success.

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Battle of the Brands…or Hair Today, Gone Tomorrow

As retailers and manufacturers struggle to understand the purchase dynamics of each category, consumers are roaming the aisles to find products that satisfy their individual needs.

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Use Data and Empathy to Personalize Shopping Experiences

When was the last time you had a positive grocery shopping experience that really stood out to you? What made it stand out?

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Fulfilling CPG Shoppers’ Desires for Localization

The importance of eating local food and supporting local businesses is growing, especially among younger consumers.

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Customizing Products and Experiences to the New CPG Consumer

When was the last time you picked up takeout from a favorite restaurant and ate it at home? How often have you picked up a side dish or salad from a grocery store for the sake of convenience?

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Four Macro Trends Snack Food Manufacturers and Retailers Can’t Ignore

While snacking occasions continue to increase, snack food manufacturers and retailers need to be aware of some relevant macro trends that are impacting whether consumers buy a brand or leave it on the shelf.

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The Rise of Subscription Meal Kits: New Opportunities for CPG Manufacturers and Retailers

With major CPG manufacturers like Nestle and Unilever now investing in meal kit startups, and Blue Apron’s IPO bringing the company to a valuation of nearly $2 billion, meal kit subscriptions are becoming a more visible option.

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Prioritizing CPG E-Commerce Strategies to Win Big

E-commerce is more than just a channel – it is leading the way for growth in CPG.

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Grocery Prices Plummeting…Your Next Move?

If you are a CPG manufacturer, what’s your next move during this tumultuous time? 

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Collaborative Planning for CPG Shopper Activation

Closer collaboration between retailers and manufacturers increases the success of both. 

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