There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.
If you are a CPG manufacturer, what’s your next move during this tumultuous time?
The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year.
Back-to-school shoppers are doing more planning and expect to spend less this year.
IRI just released its latest Times & Trends report on Private Label & National Brands and the results are enlightening for CPG manufacturers and retailers alike. Even with the recovering economy, four in ten people remain financially challenged and are still seeking va...
As the U.S. economic recovery continues, shopper behavior is mixed: some shoppers have continued their frugal ways while others have begun spending again. The $23.3 billion home cleaning business has faced several years of challenges as a result of consumers’ ongoing eff...
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