Despite increased investment in trade promotion by CPG manufacturers in recent years, IRI data demonstrates that companies are generally earning less for it.
Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.
With all the messages coming at consumers each day, it’s not surprising that they pay more attention to messages personalized to their specific needs.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us