Blog

How to Win in Online Grocery

When was the last time you or someone you know bought milk online? What about diapers? While milk may not (yet) be a popular e-commerce item, we know that diapers and some other shelf stable CPG products are steadily growing sales online.

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The 2020 Shopper and What It Means for CPG Marketers

The market is experiencing unprecedented changes in the way people shop and engage with categories, brands and stores. If you are a consumer packaged goods manufacturer or retailer, the future is promising…that is, if you are paying close attention to the major U.S. mar...

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How to Excite High-Value Health and Beauty Shoppers

The vast majority of shoppers make lists before they go shopping to maximize their time and make sure they get what they truly need. Even more compelling is that a quarter of shoppers actually make the extra effort to include specific brands on their lists. Improving shopper t...

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Measure the Sales Impact of Super Bowl Linked Social Media Campaigns

With the Super Bowl just over a week away, many of us are thinking about the television ads, which are expensive, fascinating, and usually remembered by audiences for years. Ad Age tracks Super Bowl ads well before the game and also notes that some companies have already relea...

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Make Your TV Media Buying More Efficient

Whether advertising budgets are large or small, all CPG marketers (and their agencies) want to be more efficient, improve targeting and maximize reach to the people they want to influence. Digital advertising, with its many targeting techniques, has made it easier for marketer...

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Addressable Television Advertising: Don’t forget about CPG

When I talk to people about the future of television, I always use digital as an example. When you surf the web, you see different ads than someone else who is visiting the same website. TV is based on a completely different advertising model, with all viewers seeing the same ...

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CPGs: It’s Time to Prepare for the Digital Future

How can CPG companies best position themselves for digital and e-commerce success? During the next five years, companies need to plan for a “1-5-10” market, in which e-commerce’s current 1 percent penetration will likely expand to 5 percent by 2018 and could ...

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Shedding Light on Digital Campaigns In Progress

The click is dead. While it was an important measure in the earliest days of the commercial Web, it has become meaningless, if not a negatively correlated data point. During the past year we’ve had multiple opportunities to present on the subject of how online ads are mo...

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