Blog

Unmasking How CPGs Can Get as Close to Their Customers as Direct-to-Consumer Brands

Direct-to-consumer (D2C) brands have some major advantages over legacy brands: they can often get to market faster, they can experiment more freely with partnerships and distribution models, and they are rarely seen as commodities. Most importantly, they intimately know their ...

Read More

What Most “Optimized” Ad Campaigns are Still Missing

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

Read More

Marketers: Avoid These Four Pitfalls in Personalization

Media targeting strategies often fall short, whether it’s with lower sales, irritated consumers and/or wasted advertising dollars. Find out the main pitfalls to avoid when targeting your campaigns.

Read More

New Study: What the Power of People Can Do for Product Sales

The study analyzed three years of everyday influencer marketing programs run by BzzAgent and measured by IRI’s Matched Market Test.

Read More

What Your Ads Need for Better Performance

Companies continue to spend hundreds of billions of dollars on poorly-targeted and poorly-measured ads.

Read More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us