Blog

Get the Complete Picture Through Cross-Channel Measurement

It’s all about figuring out how to get to that sweet spot between the most impactful channels and the most desired results.

Read More

Get More From Your TV Ads With Personalized Targeting

I was watching Hulu the other night and a Spanish-language advertisement came on. For the record, I am not a Spanish speaker (I speak English and Hindi). I was a little confused at first and inadvertently started to change the channel, forgetting that I was watching TV on-dema...

Read More

IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising

IRI and global media company Turner partnered on a study to distil insights and establish consistent principles from marketing mix studies across 62 brands representing $20 billion in sales and $3 billion in marketing spend across food, beverages, health care, beauty and home ...

Read More

Connecting with Consumers in the Perimeter Aisle and Beyond

During the past few years, the grocery store perimeter has been evolving to accommodate the changing food needs and preferences of today’s consumers.

Read More

"Olympic"-Sized Social Media Audiences Puts a Twist in Advertising Methods

Why the Olympic Games in Rio is being billed as “the most successful media event in history” and what’s vital to know when measuring your own cross-platform campaigns. 

Read More

Winning the Consumer Personalization Revolution

Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.

Read More

Winning with Hispanic Shoppers

Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   

Read More

From Screen to Store: How to Make Online Advertising Drive More In-Store Sales

Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.

Read More

The Rise of Millennials – and What Marketers Should Do

When was the last time you had the opportunity to look through the lens of a kaleidoscope? 

Read More

The Television of Tomorrow and the CPG Marketer

With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.

Read More

The Key Ingredient to Better Social Listening

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

Read More

Intelligent Activation Drives TV ROI: Lessons Across Categories and Brands

Our clients are telling us that they want to be more efficient with paid media, ensuring that they reach the right customers with their brand messages in order to drive product sales. In television, still the largest media channel for most consumer packaged goods (CPG) adverti...

Read More

Improve Your Programmatic Ad Buying Strategies

Technology is doing a pretty good job of helping marketers maximize their media investments while also vigilantly protecting their brands. Programmatic buying, also known as automated digital ad buying, in particular, is making ad buying more efficient and effective.

Read More

New Product Launches: Why the Second Year is More Important

Product innovation is vital for CPG companies that want to continue to grow, and those that fail to innovate can find themselves literally pushed off of store shelves. However, while most new brands have robust launch year plans that include maximum marketing support, many bra...

Read More

Measure the Sales Impact of Super Bowl Linked Social Media Campaigns

With the Super Bowl just over a week away, many of us are thinking about the television ads, which are expensive, fascinating, and usually remembered by audiences for years. Ad Age tracks Super Bowl ads well before the game and also notes that some companies have already relea...

Read More

Make Your TV Media Buying More Efficient

Whether advertising budgets are large or small, all CPG marketers (and their agencies) want to be more efficient, improve targeting and maximize reach to the people they want to influence. Digital advertising, with its many targeting techniques, has made it easier for marketer...

Read More

Addressable Television Advertising: Don’t forget about CPG

When I talk to people about the future of television, I always use digital as an example. When you surf the web, you see different ads than someone else who is visiting the same website. TV is based on a completely different advertising model, with all viewers seeing the same ...

Read More

Winning With The Hispanic Consumer Today

Spending by Hispanic shoppers has increased 207 percent since 2000, and by 2015, the U.S. Hispanic market will be worth $1.5 trillion. During our recent #IRIWebinar, “Winning with the Hispanic Consumer Today,” Latinum Network Vice President Andy Hasselwander and I ...

Read More

Native Advertising Boosts CPG Brand Performance

Creating advertising that resembles news and other editorial content is not new. The concept has been around for years in the form of advertorials and “special advertising sections” laid out to look like regular content. What’s newer is applying the concept i...

Read More

Leveraging POS Data and Location-Based Targeting for Mobile Advertising Success

Mobile is not only becoming a prevalent mechanism for media consumption; it is also disrupting the advertising industry. Traditionally, mobile data was subject to cookie tracking, which has long dominated the digital media measurement/targeting ecosystem. Yet, cookie tracking ...

Read More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Enter security code:
 Security code