Blog

Integrated Mobile and Location Data Offers a Big Payoff for Marketers

Learn more about location data, how it can be linked to disparate data sources to create a unified view of a consumer, and what marketers should consider when they want to combine CPG-related data with location data. 

Read More

Consumer Marketing Mix for Growth in a Mature CPG Category

Find out what you need to do for more efficient marketing investments and better marketing outcomes.

Read More

Back-To-School 2016: How Shopper Marketers are Shifting to Active Intent Strategies

What are shopper marketers doing to make sure their message is getting to every back-to-school shopper at the exact moment they’re ready to make a purchase? 

Read More

Collaborative Planning for CPG Shopper Activation

Closer collaboration between retailers and manufacturers increases the success of both. 

Read More

Winning the Consumer Personalization Revolution

Studies show that people want personalized experiences that are relevant and timely. It gives them a sense of control and reduces their perception of information overload.

Read More

Why TV Advertising Still Matters

Over the past few years, many marketers have declared the end of television advertising. 

Read More

The Rise of Food Transparency

Food transparency is a growing trend: consumers want to know where food comes from.

Read More

The Case for Measuring GMO and Other CPG Social Media Conversations

Track consumer sentiment online for major trends and then link it to sales impact to better understand CPG shoppers. 

Read More

How to Lead Growth in CPG

Every year, IRI and the Boston Consulting Group (BCG) rank more than 400 U.S. CPG manufacturers on three critical growth metrics.

Read More

Winning with Hispanic Shoppers

Learn about the growing e-commerce opportunity with Hispanic shoppers, including which categories they are most likely to buy online, and what you can do to better reach them.   

Read More

A Closer Look at Discount Supermarkets

Leading global discount supermarkets have begun investing in the U.S. and extending their footprint. Shoppers are attracted by their low prices and good quality assortment. This can be a challenge for more traditional supermarkets that want to keep their shoppers from switchin...

Read More

Identify Consumers and Stores for an Effective Click & Collect Strategy

Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips. 

Read More

From Screen to Store: How to Make Online Advertising Drive More In-Store Sales

Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.

Read More

The Rise of Millennials – and What Marketers Should Do

When was the last time you had the opportunity to look through the lens of a kaleidoscope? 

Read More

The Television of Tomorrow and the CPG Marketer

With the advent of mobile devices, digital video recorders and online TV streaming services like Netflix, television and how it is watched has drastically evolved since the days when families gathered together around the TV to share the same entertainment and experience.

Read More

Succeeding in Online Grocery

Being in the technology and market intelligence business, and devoted to CPG retailing, I always like to hear from actual shoppers to expand my perspective beyond the data I work with every day. 

Read More

Finding Growth in the Beverage Industry

The beverage industry has seen many changes during the past few years, as up-and-coming trends push companies to find new ways to drive sales.

Read More

The Key Ingredient to Better Social Listening

Social media. The term itself can provoke groans as often as it does excitement. To many, it means staying up to date with friends and family, including posting cute pictures of kids and pets and getting lots of likes and comments. To others, social media is a time sink that t...

Read More

What Every CPG E-Commerce Strategy Needs

With the rise of online shopping, consumer purchase habits are changing at a breakneck speed. Not since the invention of the automobile, and the freedom it gave consumers to shop in farther-away places, have American consumers adjusted their buying behavior so drastically.

Read More

The Cleanest Path to Growth for Home Care Brands

The home care products industry, which includes household cleaners, laundry care items and air fresheners, has been relatively stable, with about $24 billion in sales and 1.2 percent dollar growth in the past year. 

Read More

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Enter security code:
 Security code