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Blog > April 2016
Identify Consumers and Stores for an Effective Click & Collect Strategy
4/20/2016 12:31:16 PM
Online shopping for CPG products is currently growing 12 to 15 percent per year, but it is also cannibalizing in-store trips. 
From Screen to Store: How to Make Online Advertising Drive More In-Store Sales
4/13/2016 9:12:47 AM
Want to get more shoppers to convert to purchase after seeing your digital ads? MaxPoint offers advice you can apply today to boost your digital ad effectiveness, gleaned from our experience with hundreds of CPG shopper marketing campaigns.