IRi Growth Summit IRi Growth Summit

Best Practice, Training and Special Sessions at 2017 IRI Growth Summit

The Best Practice Sessions are organized under separate tracks so that you can quickly find the sessions most relevant to your business. Tracks include:

 
 
 
 
 
  


ANALYTICS AND IN-MARKET EXECUTION

Providing guidance on forecasting, merchandising, pricing, assortment and marketing mix, these sessions highlight how leading CPG companies have uncovered new growth using predictive analytics for successful in-store execution. Sessions include:

Trust is Power: How Duracell Partners with its Retailers to Streamline the Shelf

Date: Monday, April 3
Time: 3:30 p.m. – 4:15 p.m .

Trey Walp, Senior Category Manager, Duracell
Seth Tucker, Principal, Strategic Analytics, IRI
Elizabeth Young, Consultant, Strategic Analytics, IRI

Fighting for a fair share of shelf is a top concern for manufacturers given the limited space allocated, the number of brands competing for that space, and the innovation aspects of these categories. Manufacturers need scalable assortment solutions that will drive continued success for their portfolio of brands and reinforce their positions as partners who can drive growth and engagement for their retailer partners. Learn how Duracell approaches the conversation for the shelf by proving that its products are the most valuable choice for its retailers’ in-store assortments.

How Mars is Sweetly Transforming Customer Experience through Choice, Transparency and Revenue Growth Management

Date: Tuesday, April 4
Time: 2:00 p.m. – 2:45 p.m.

Matt Lloyd, Vice President, Strategy & Insights, Mars
Leabe Commisso, Principal, Strategic Analytics, IRI

For over 100 years, Mars has been making iconic treats, growing into the world’s largest confectioner. While the company’s products may taste the same as they did a century ago, the consumers eating and the shoppers purchasing these brands have changed drastically. During this time, Mars has been able to make bold and sometimes unexpected moves to drive growth, both for their business and the broader industry. From portfolio strategy development and business planning to consumer insights, this session will cover strategies to help manufacturers drive industry-leading performance among increasingly complex and evolving consumer trends.

Engaging on the Green Consumer Journey

Date: Tuesday, April 4
Time: 2:00 p.m. – 2:45 p.m.

Sarah McLaren, Brand Manager – Home Care, Laundry/Paper/Trash, Seventh Generation
Steve Kim, Executive, Strategic Analytics, IRI
Amanda Drury, Consultant, Strategic Analytics, IRI
Emily Whitney, Consultant, Consumer Insights, IRI

As consumers continue to adopt greener lifestyles, sales of environmentally conscious products are becoming mainstream, growing at a far greater rate at traditional MULO retailers than at natural grocers, which originally offered the best assortment. Seventh Generation has focused its marketing efforts on these eco-friendly consumers and has achieved strong growth over the years. The company will share its learnings on how to effectively engage with the green consumer while also bringing in new green-leaning consumers through effective media and shopper marketing initiatives.

Driving Success at Retail With Assortment

Date: Tuesday, April 4
Time: 3:15 p.m. – 4:00 p.m.

Jona Mancuso, Vice President of Marketing, Carma Laboratories
TJ LeBeau, Consultant, IRI

One of the biggest challenges — and opportunities — for manufacturers and retailers is to build high-performance portfolios and get the right product assortment on the shelf. Carma Laboratories will share insights on how it leveraged a new approach to assortment to guide brand portfolio decision making and to identify significant sales opportunities for each retailer. The results led to expanding the brand into key retailers and growing shelf allocation for innovation items amidst highly established competitors.

Harnessing Big Data Analytics, Machine Learning and Artificial Intelligence for CPG and Retail

Date: Tuesday, April 4
Time: 3:15 p.m. – 4:00 p.m.

Joy Joseph, Practice Leader, Marketing Productivity, Strategic Analytics, IRI
Nagi Jonnalagadda, Principal, Revenue Growth Management, Strategic Analytics, IRI
Martin Lipman, Principal, Revenue Growth Management, Strategic Analytics, IRI

Artificial Intelligence (AI) is on a meteoric rise, from smart devices to smart homes to even smart products. While CPG and retail marketers are beginning to learn more about AI, tapping into it for growth is not easy or straightforward. This session will discuss new solutions for integrating machine learning techniques into analytics, including using deep learning algorithms to explore patterns and anomalies to quickly detect evolving marketplace trends, identifying attractive shopper segments using transactional data from millions of households, and predicting and targeting co-dependent purchase decisions and developing personalized frameworks that help marketers dominate the share battle for each basket and each click.

How a Mid-size Company Leveraged Price and Trade Analytics and Automated Technology to Drive Profitable Growth

Date: Tuesday, April 4
Time: 3:15 p.m. – 4:00 p.m.

Rick Stuhr, Director, Strategic Planning, T. Marzetti
Philip Cottrell, Principal, Strategic Analytics, IRI

Like most companies, mid-market specialty food company T. Marzetti was facing a confluence of industry disruption including increased health consciousness, more competition, blurring e-commerce channels and limited shelf space. To drive profitable growth, the company wanted to more effectively manage price and promotional efforts and better understand consumer sensitivity to pricing and promotion lifts of key items. In this session, attendees will learn how to add predictive analytics to their revenue growth management capabilities as presenters share how they were able to combine marketplace diagnostics and insights with quickly understanding the key drivers of sales performance.

Cultivating Brand Resilience in a Digital Age

Date: Tuesday, April 4
Time: 4:30 p.m. – 5:30 p.m.

Jasme Bantens, Strategy Head, Marketing Services, Neustar, Inc.
Shyam Venugopal, Vice President, Consumer & Commercial Insights, Business and Marketing Analytics, PepsiCo
Tania Yuki, CEO, Shareablee
Srishti Gupta, President, IRI Media Center of Excellence
Joy Joseph, Practice Leader, Marketing Productivity, Strategic Analytics, IRI

Brands are facing multiple challenges in engaging consumers across hyper-fragmented touch points, and there are several brand management principles that are no longer relevant. This panel discussion will outline the characteristics of brands that have transitioned well and how to cultivate brand resilience in a constantly changing marketplace.

Growing Through International Analytics: The GSK Story

Date: Tuesday, April 4
Time: 4:30 p.m. – 5:15 p.m.

Steve Sbar, Director, Global Analytics, GSK
Constantinos Kotopoulos, ACE Managing Director, Solutions and Innovation, IRI
Steve Tobias, Executive, Strategic Analytics, IRI

GSK is a forerunner in making informed decisions when allocating marketing and sales budgets. Its board has implemented a process through which all marketing and sales investments have to be evaluated in terms of ROI, setting GSK on a path to thoroughly assess every initiative to ensure that only the best returning investments are executed across all key brands and geographies. During this session, GSK and IRI will describe how they’ve jointly approached this challenge through the deployment of structural ROI measurement, including advanced analytics for price, promotional activities, as well as media in its traditional and digital channels, to deliver profitable growth for GSK’s key brands in key markets.

CONSUMER AND SHOPPER

These sessions will provide new insights into what consumers do so that you can activate quickly. Hear how to win with consumers across demographics and categories while better understanding the entire shopper journey.

Harnessing the Power of Self Care to Drive Sustainable Growth

Date: Monday, April 3
Time: 2:00 p.m. – 2:45 p.m.

Robert Sanders, Executive Vice President and Practice Leader, Home and Healthcare, IRI       
Amruta Gupta, Principal, Consumer & Shopper Marketing, IRI

Fueled by rising health care costs and economic uncertainty, Americans are motivated to take health and wellness into their own hands. This behavior, termed as self-care, is defined by consumers as a set of empowerment actions to include exercise and diet, use of over-the-counter products and dietary supplements. It also includes the use of alternative medicine, diagnostic and motivational devices, personal care/beauty products and the practice of good hygiene. This comprehensive approach has resulted in a blurring of lines between categories, leading to an expanded and complex competitive landscape for manufacturers. In this session, attendees will learn about a new proprietary segmentation and how manufacturers can appeal to consumers’ distinct needs through more personalized messaging.

Minimize Risk and Maximize Sales with Improved Innovation Strategies

Date: Monday, April 3
Time: 4:45 p.m. – 5:30 p.m.

Arun Rajan, Senior Global Director of Consumer and Customer Insights, John B. Sanfilippo & Son, Inc.
Charley Orwig, Vice President, Marketing Services, Federated Group
Staci Covkin, Principal, Consumer & Shopper Marketing, IRI

While new product innovation success rates are generally quite low, when innovation is successful, it brings in considerable sales and company growth. Through case studies on packaging and brand innovation testing from JBSS and Federated Group, attendees will learn how to better avert failure while predicting future needs, evaluating new product/packaging concepts, assessing creative executions, and/or reviewing positioning statements.

The Motivated Shopper: A Digital Playbook for In-Store Sales Growth

Date: Tuesday, April 4
Time: 2:00 p.m. – 2:45 p.m.

Chris Copeland, President, Yieldbot

Going inside the mind of your customers and understanding what motivates a would-be buyer – from initial exposure to in-store purchase – is critical to brand growth and sustainability. To achieve this, you need to understand the shopper mindset and have a playbook so you make the right moves at the right time to influence a purchase. You also have to have an awareness of how digital marketing, mobile and today’s connected consumer fit into the picture. This session highlights new research on key shopper purchasing behavioral trends, when and why consumers are increasingly open to changing brands, and how to affect shoppers’ mindset online before they make a purchasing decision in-store.

MARKET PERFORMANCE AND STRATEGY

From best practices in new product innovation to e-commerce and other special channel and segment tracking, these sessions will highlight new findings and data that can lead your company to new insights and growth. Sessions include:

Category Briefing: Non-Dairy Growth and its Impact on the Dairy Industry

Date: Monday, April 3
Time: 1:30 p.m. – 2:30 p.m.

John Talbot, CEO, California Milk Advisory Board

Kikke Riedel, Vice President, Strategy, Research and Insights, MilkPEP
Jen Walsh, Director, Market Research, Wisconsin Milk Marketing Board
Chris Ross, Vice President, Marketing, HP Hood
Dan Peterson, Director, Corporate Marketing Insights, Land O’Lakes
Sindhura Polasanapalli, Director, Marketing Innovation, Dean Foods
John Crawford, Vice President, Client Insights-Dairy, IRI

Non-dairy alternatives, such as soy milk, nut milk and coconut milk have been experiencing tremendous growth in recent years. These alternatives have had an impact on the dairy industry, particularly milk, and expose the industry to encroachment in other dairy categories. During this session, attendees will gain a clear understanding of this continuing trend, the role changing consumer preferences are playing, the implications on the standard of identity of milk on the industry, which other dairy categories are most vulnerable or insulated and how the industry can better position dairy categories, brands and products to appeal to changing consumer preferences.

Unlocking Value and Growth Through Superior Acquisition Strategy and Demand Due Diligence

Date: Monday, April 3
Time: 3:15 p.m. – 4:15 p.m.

Jim Splinter, Group Vice President, Corporate Strategy, Hormel Corporation
Raquel Melo, Vice President, Innovation and New Business Development, Land O’Lakes Dairy Foods, Land O’Lakes Inc.
Bob Nolan, Senior Vice President, Insights and Analytics, Conagra Brands
Eric Paul, Director, Consumer and Market Insights North America, McCormick & Company
Jim Bertram, Managing Director, Group Head and Food & Beverage, William Blair Investment Banking
Jamil Satchu, Practice Leader, Growth Consulting, Strategic Analytics, IRI

Many CPG manufacturers find themselves with brands that are driving limited volume growth. To meet shareholder growth expectations, there is an increasing need for companies to identify attractive and sustainable pockets of growth. Given the growing number of food and beverage companies, often small and focused on one category, the demand due diligence process has become more complex and challenging. During this session, attendees will better understand the drivers of attractive demand spaces, how acquisition strategy can be de-risked, and a process that can provide acquisition competitive advantage.

New Product Pacesetters: Building Bridges to a Growth-Filled Tomorrow

Date: Monday, April 3
Time: 3:30 p.m. – 4:15 p.m.

Larry Levin, Executive Vice President, Consumer & Shopper Marketing, IRI
Susan Viamari, Vice President, Thought Leadership, IRI

Advanced analytics bring a clarity to the view of the future that allows CPG marketers to anticipate consumer needs better than ever before. This foresight, coupled with a disciplined approach to innovation, is helping CPGs plot the course of their marketing journey to ensure they are providing the right product and marketing story to the right customers in the right place and at the right time. In this session, we will explore the true secrets of innovation, so that you can apply them to your own innovation process for lasting competitive advantage and sustained brand growth.

Big, Small and In-Between: Who's Driving Growth Across the CPG Industry

Date: Monday, April 3
Time: 4:45 p.m. – 5:30 p.m.

Krishnakumar (KK) Davey, President, Strategic Analytics, IRI
Kurian Thomas, Executive Vice President & Practice Leader, Mid-Market, IRI
Matt Lloyd, Vice President, Strategy & Insights, Mars
Glenn Hartman, Senior Vice President, Channel Business Development, Starbucks
Jennifer Van Fleet, Director of Category Development, Analytics and Insights, Noosa Yoghurt

Many are trying, but few companies are finding the formula for growth. Consumers are flooded with options for what and where to dedicate their dollars. In this session, we'll identify which consumer packaged goods companies ranked among the top performers in 2016. You'll also hear first-hand from industry winners about their path to breakout growth. Explore the themes that emerged among growth leaders, and how you can apply their successful strategies to drive your own business. 

Winning E-commerce Strategies in Perishables

Date: Monday, April 3
Time: 4:45 p.m. – 5:30 p.m.

Joe LaMotta, Senior Director, Fresh, Jet.com
Kerrie Lopez, Senior Manager, Category Management - Fresh, Jet.com
Danny Silverman, Head of Product, Clavis Insights
Sam Gagliardi, Head of E-Commerce, Consumer and Shopper Marketing, IRI
Michael Ellgass, Executive Vice President, Retail Digital and Media Solutions, IRI

E-commerce is exploding, and getting it right is more important than ever for CPG manufacturers. During this panel discussion, hear the retailer perspective on what best-in-class dairy and perishable CPG companies are doing to win in this channel and leave with a better understanding what e-commerce retailers need for win-win scenarios. 

Activating for a Healthy Advantage at Retail

Date: Tuesday, April 4
Time: 4:30 p.m. – 5:15 p.m.

Anu Goel, Executive Vice President, SPINS
Clay Dodson, Senior Vice President, IRI

Shoppers are increasingly searching for products with a higher emphasis on healthy ingredients, and they expect retailers to meet their expanding health and wellness needs. This session will review the latest trends in organic and natural at retail, including growth drivers by category and subcategory. Attendees will learn how to better link shopper behavior to create more personalized shopper opportunities and build loyalty through promotion, messaging and beyond. 

 

MEDIA

As advertisers and their agencies struggle to connect campaign performance to actual sales results, this track shares ideas from leading CPG companies as well as agency and media experts, including on effectively targeting the right audiences and optimizing omnichannel campaigns for more personalized marketing and better results. Sessions include:

Get the Complete Picture through Cross-Channel Measurement

Date: Monday, April 3
Time: 1:30 p.m. – 2:15 p.m.

Jackie Steinberg, Senior Director, Global Media, Combe
Jennifer Pelino, Senior Vice President, IRI Media Center of Excellence

Although more and more marketers are adopting omnichannel strategies, most measurement techniques are unable to provide cross-channel integration, including between online and offline. Having a deeper understanding of which platforms, publishers or geographies are driving sales not only informs ROI, but also lays the groundwork for predictive modeling and consumer segmentation. This media measurement session will show how you can measure and improve the impact of offline sales and ROI generated by digital campaigns. 

CPG and Addressable TV: Its Role in Personalization and Closed Loop Measurement

Date: Monday, April 3
Time: 2:30 p.m. – 3:15 p.m.

Jamie Power, Managing Partner at MODI Media - ‎GroupM
Bhanu Bhardwaj, Principal, IRI Media Solutions

Addressable TV reach has been growing steadily over the last few years and now is at a breakthrough point with nearly 43 million reachable households in 2016 and several million more to come in 2017. This presents the opportunity for brands to effectively leverage TV with the same benefits of digital - reaching the right target audiences at the right time and with closed loop measurement. This session will highlight what it takes to make addressable TV a successful part of your media plan, why and how you should, how to overcome barriers, and the potential returns of a successful implementation.



Planning Game Changer: McCormick Weighs In on Reaching an Elusive Target at Scale

Date: Monday, April 3
Time: 3:30 p.m. – 4:15 p.m.

Ramesh Moorthy, Senior Insights Manager, Business Analytics, McCormick
Radhika Mani, Media Center of Excellence, IRI

Media planning has become increasingly complex as the number of formats and channels for allocation has multiplied. In addition, brands now have a myriad of objectives to achieve. Knowing that 80 percent of the impact comes from 20 percent of the touch points - how can marketers better allocate spend to maximize Return on Advertising Spend (ROAS)? This session will show marketers what they need to do to build custom targets to more precisely target a specific audience across channels while ensuring that the experience for consumers is relevant and personalized.

Come Take a Dip! Audience Targeting Done Right

Date: Monday, April 3
Time: 4:45 p.m. – 5:30 p.m.

Marci Needham, Vice President, Strategic Insights & Category Management, Ventura Foods
Jennifer Pelino, Senior Vice President, IRI Media Center of Excellence

Marketers have a critical task when activating against a campaign: finding the correct audience that matches their targeted consumer objective. This is easier said than done. The advertiser has to find the right audience to meet their business objectives and the media outlets who have the right audience to execute the campaign. Successful audience targeting depends on the quality and source of data. And it’s not enough to know the scale of the data set, you must understand the granularity of the data in which those audiences are built, along with which rules and enforcements are being used and implemented. In this session, we’ll explore the amazing targeting capabilities available and discover the right balance between a more precise audience versus a high-reach audience.


Digital Optimization: Strategies for Success

Date: Tuesday, April 4
Time: 2:00 p.m. – 2:45 p.m.

Beth Bubon, Director, Analytics, PepsiCo North America Nutrition Group
Bhanu Bhardwaj, Media Center of Excellence, IRI
As digital advertising has grown and digital spending is surpassing TV in several categories, the need for digital spend optimization is becoming more and more critical. However, the road to this nirvana is complex and must be built on a clear learning agenda and a test and learn approach. In this session, Pepsi will share its journey, including the critical factors that enable success, which levers to pull among the various sub-campaign elements and how to prepare the organization and partners like agencies, ad techs, etc. to digest the results and action the findings.


Bringing Digital Innovation to National Television

Date: Tuesday, April 4
Time: 3:15 p.m. – 4:00 p.m.

Lori Norian, Vice President of Marketing, Zicam 
Michael Zimbalist, Chief Marketing Officer, Simulmedia

TV remains one of the most powerful forces in CPG marketing. But TV has changed, and marketers need to change with it. Innovative marketers can make their TV dollars go further by bringing digital innovation to traditional television through better targeting and data-optimized ad delivery. This session will show how the targeting, accountability and measurement of digital can be applied to national TV advertising today to help brands grow their business.

Tap Growing Consumer Segments via Multi-Channel Engagement

Date: Tuesday, April 4
Time: 4:30 p.m. – 5:15 p.m.

César M. Melgoza, Founder & CEO, Geoscape
Jon (JP) Beauchamp, Media Center of Excellence, IRI

In the U.S., growth since 2010 emanates primarily from key ethnic groups such as Hispanic and Asian as well as blended life stage and new mainstream groups, such as millennials, Generation Z and the LGBT community. Because these groups are complex and diverse, companies must dissect their demographic, economic, behavioral and consumption patterns, allowing brands to connect the dots from strategy to shelf space in the store and in the cupboard. This session will deliver a primer on how to successfully tap into multicultural growth and showcase best practices on combining retail, database and digital techniques to deliver the growth expected of us all. 

 

RETAIL

Retailer-centric, these sessions include topics such as proven strategies for manufacturer/retailer collaboration, opportunities with trips and baskets, how to find growth in the perimeter aisle, and more effective shopper activation. Sessions include:


Driving Retail Insights: Target Collaboration Network (For Manufacturers Only)

Date: Monday, April 3
Time: 1:30 p.m. – 2:15 p.m.

Fernando Salido, Senior Vice President, Shopper Analytics, Consumer & Shopper Marketing Solutions, IRI  
Paula Leaf, Target Account Manager, IRI

Target relies on manufacturers to bring insights that will help drive increased store traffic and bigger baskets. However, Target and manufacturers often speak different languages when it comes to market data, which drives inefficiencies and takes time and resources away from growing the business. In this session, you will learn how Target Collaboration Network, a jointly formed Target-IRI program leveraging Target’s operational lens and delivered through IRI’s Unify, has been leveraged to benefit both Target and manufacturers to reduce the time it takes to drive business insights.

Capture a Greater Share of Wallet Among Your High-Value Customers

Date: Monday, April 3
Time: 2:30 p.m. – 3:15 p.m.

Eric Winters, Practice Leader, Shopper Targeting & Innovation, IRI
Webster Fletcher, Practice Leader, Shopper Strategy, IRI

Retail continues to be a highly competitive environment with shoppers who visit many formats and are exposed to an overwhelming number of choices and marketing messages. Targeting and activating against high-value households can help drive sustained growth in share of wallet and consequently higher market share and organic growth. This session will cover how to attract, grow and retain high-value customers across markets and attain higher engagement (trips, basket size, penetration, etc.) in order to achieve a greater share of wallet.  

Bringing Category Management to Life using Catman 2.0

Date: Monday, April 3
Time: 3:30 p.m. – 4:15 p.m.

Tom McDonald, Chairman of the Executive Board, Category Management Association
Matt McCourt, Principal and Vice President, Retail Client Service, IRI
Valerie Wilson, Principal, Retail Client Solutions, IRI
Ed Sheedy, Director, Category Analysis, Promotional Income and Retail Strategies, Weis Markets

The introduction of category management three decades ago marked a turning point in how retailers and suppliers approached merchandising and assortment planning decisions. Today, category management is at an inflection point thanks to the emergence of new industry dynamics that require a broader view of the strategic decision-making framework. This panel discussion will demonstrate how you can implement Catman 2.0 in your internal and external joint business planning initiatives to meet shopper needs in a superior manner as well as produce excellent business results for retailers and suppliers. 

Using the Power of “And” to Be More Successful With Walmart (For Manufacturers Only)

Date: Monday, April 3
Time: 4:45 p.m. – 5:30 p.m.

Valerie Wilson, Principal, Retail Client Solutions, IRI
Paul Owens, Principal, Retail Client Solutions, IRI

All too often, sales decisions are made based on point-of-sale (POS) information alone because of the time constraints involved in using all the available shopper data and insights. However, as personalization becomes the key to more relevant and effective marketing, manufacturers need to tap into the growing opportunities for better collaboration and outcomes with retailers. In this session, attendees will learn how blending POS and causal datasets with panel insights can help manufacturers provide more data-driven recommendations to Walmart, increasing collaboration opportunities and helping ensure both companies are more successful.  

Charting Paths for Growth: Predictive Analytics for Private Brands

Date: Tuesday, April 4
Time: 2:00 p.m. – 2:45 p.m.

James Winter, Category Leadership Manager, Bay Valley Foods, Treehouse
John Porter, Practice Leader, Retail Productivity, Strategic Analytics, IRI

As a premier provider and partner for customer branded products, Treehouse Foods faces unique opportunities and challenges as they partner with retailers to drive the success of private brands. Providing effective, high-growth recommendations on product selection has been critical to Treehouse’s success. In this session, hear how Treehouse has used a combination of high-impact predictive analytics (for assortment optimization), industry leading on-trend innovation, and focused customer collaboration to identify and capture opportunities for retailers’ category and department growth.

Collaborating with Albertsons for Growth (For Manufacturers Only)

Date: Tuesday, April 4
Time: 3:15 p.m. – 4:00 p.m.

Mark Hawthorne, Group Vice President, Merchandising Analytics and Marketing Finance, Albertsons Companies
Scott Love, Principal, Retail Client Solutions, IRI
Albertsons has been evolving its business and effectively finding new ways to drive collaboration with manufacturers for shared success. This session will provide templates and examples of how CPG manufacturers can gain new levels of growth with Albertsons.

Maximize the Value of Market Share Insights for Retailers (For Manufacturers Only)

Date: Tuesday, April 4
Time: 4:30 p.m. – 5:15 p.m.

Derek Eckman, Director, Retail Planning & Analytics, Category Strategy, CVS Corp
Philip Barry, Consultant, Retail Client Solutions, IRI

Collaboration between manufacturers and retailers is important to the success of both. It starts by understanding the retailers’ view of the world. In this session with CVS, manufacturers will learn how various data sources are leveraged to support retailer plans, along with the importance of having an aligned view of the data via retailer-defined hierarchies.

Top Trends in Fresh: Strategies for Success

Date: Tuesday, April 4
Time: 4:30 p.m. – 5:15 p.m

Rick Stein, Vice President, Fresh Food, FMI
Chris DuBois, Senior Vice President, IRI

The food retail landscape continues to change as consumers’ shopping and eating habits evolve to fit their modern, on-the-go lifestyles. The CPG industry has experienced more changes in the past five years than over the previous 50 — and this trend is expected to endure in the years to come. IRI and FMI will unveil the latest research in fresh food, including the top five fresh food trends that will guide food retail sales in 2017.
 

TRAINING/USER GROUPS

These sessions will demonstrate some of the most best ways technology can be used to maximize the ROI of big data for insights, targeting, activation, measurement and, ultimately, growth. Sessions include:

Data Detective: POS Data, Help me Grow!

Date: Monday, April 3
Time: 10:00 a.m. – 11:30 a.m.

Katie Spilotro, Principal & Team Lead, Solutions Training & Adoption, IRI

POS data is essentially a “cost of entry” if you’re doing business in the CPG industry. While everyone has it, there are several ways to use it better than your competitors in order to fuel growth. This crash course focuses on creating actionable insights using POS data as it relates to pricing, promotion and distribution. Now more than ever, with all the vast amounts of data available, fact-based decisions supported by accurate interpretation are critical to CPG and retail success, both day-to-day and long-term.

Data Detective: Consumer & Shopper

Date: Monday, April 3
Time: 1:30 p.m. – 3:00 p.m.

Amy Cohen, Principal, Solutions Training & Adoption, IRI

So you think you know your customers? Think again. That one customer has multiple personalities—consumer, shopper, buyer and possibly user—that pop out during different phases of the purchase cycle. Consumer and shopper data helps you think big and get granular, at the same time. In this session, you’ll understand how to analyze the vast array of consumer and shopper data available and be on your way to stronger and more loyal customer relationships.

Build This, Not That: How A Few Simple Changes Can Transform Your Unify Experience

Date: Monday, April 3
Time: 4:45 p.m. – 5:30 p.m.

Phil Kruzel, Director, Business Technology, IRI
There are some major principles that Unify users should adhere to when creating report content in IRI Liquid Data. By the end of this session, attendees will understand how to avoid error messages and longer report load times, better identify any “red flags” in existing content and will walk away with a new comfort level around visualizing content in Unify versus exporting large data grids into Excel.

Data Visualization in Unify: Choosing the Best Charts to Convey a Message

Date: Tuesday, April 4
Time: 3:15 p.m. – 4:00 p.m.

Stephanie Colsen, Client Service Analyst, Operations, IRI

For Unify users, choosing the right chart makes reporting more efficient and reduces the overall time needed for analysis. It also allows for easy and correct interpretation of the data, leading to quicker actionable insights. This session will help existing Unify users select the best chart type for their data set and business scenario. The result? Reporting that is less overwhelming, different visualization techniques that connect the dots, and the ability to build compelling stories for easier extraction of insights.

Unify: The Doctor is In!

Get your questions answered and issues addressed via a one-on-one, 30-minute coaching session with an experienced Unify trainer! He or she will help you build the reports you need and leverage the Unify solution to the fullest extent, improving your reports’ efficiency, flexibility and power Visit  https://iri.arlo.co/courses/29-unify-the-doctor-is-in
 to schedule your appointment while you are here at the IRI Growth Summit (up to three individuals from the same company may attend a session together).

 

SPECIAL SESSIONS

The Power of You: How Collaborative Networking and Brand Personalization Drive Career Growth

Date: Monday, April 3
Time: 2:00-3:30 p.m

Glenn Hartman, Senior Vice President, Channel Business Development, Starbucks
Polly Rowland, Director of Sales, John B. Sanfilippo & Son, Inc.
Reagan Lund, Director of Corporate Partnerships, NEW
Eileen Tarjan, Learning Manager, NEW

Join your peers and the Network of Executive Women (NEW) to hear senior industry leaders offer insight on how to personalize your brand and network for career growth. Walk away from this interactive session inspired to collaborate for mutual success and differentiate yourself in the industry.