March 30 - April 1, 2020

Best Practice Sessions

 

 

 

 

ANALYTICS AND IN-MARKET EXECUTION TRACK


Breathing New Life into Legacy Brands

Evan Bashoff, Vice President of Marketing, Kramer Labs
Ray Florio, Partner, Growth Consulting, Strategic Analytics, IRI

How do you drive growth when your category’s demand is fixed? As a midsize manufacturer of a wide array of over-the-counter brands to treat a variety of conditions, Kramer Labs knows that any change in strategy, from launching new products, to changing messaging, carries with it the significant threat of cannibalization. Learn how the company was able to identify new opportunities for its brands to secure profitable future growth that both retained current buyers and expanded the consumer base. The session will cover an innovative approach to building comprehensive plans that refine the product offering set, pack size, pricing and positioning of key brands in the portfolio.

Making Trade More Effective and More Profitable 

Joy Tamke, Manager of Pricing and Trade Marketing, Hormel
Alastair Steel, Partner, Growth Consulting, Strategic Analytics, IRI

Trade promotions and merchandising continue to be the backbone of CPG marketing investment and a vital lever to drive revenue and store traffic. Unfortunately, while companies continue to invest in trade, the effectiveness of these promotions continues to decline. Join this session to see how a CPG manufacturer has been able to drive increased value for both itself and its retail partners via an integrated trade program, breaking through traditional barriers and working to align it with other strategies across its portfolio.

 

Driving Successful High-End Innovation

Tom Gould, Director, Total Beverage Alcohol, Analytics, Constellation Brands
Aman Nanda, Principal, Strategic Analytics, IRI

The odds are stacked against successful innovation in CPG. Over 90% of new launches fail within the first 3-6 months of introduction. Launching a premium offering is even harder. Join this session to learn how a major player in the beverage alcohol space leveraged advanced analytics to beat the odds and accomplished this in the highly competitive beer category.

 

Forecasting at Scale with Machine Learning and Automation

Forecasting is essential for business planning but is becoming increasingly complex and challenging. Manufacturers and retailers alike are struggling to predict performance in real-time, keep forecasts up-to-date to drive strategic decisions and increase the granularity of predictions for better inventory planning – all while improving accuracy and robustness of the forecasts. Machine learning and automation can deliver on this business need for faster, better and more granular forecasts. Confectionery company Haribo has experienced tremendous growth success over the last few years, which brought its own challenges in forecasting demand. Find out how they are leveraging IRI’s automated demand forecasting solution to successfully address these challenges. 

Eric Plautz, Director, Demand and Sales Planning, Haribo          
Nagi Jonnalagadda, Head of Innovation, Strategic Analytics, IRI
Jit Lodd, Partner, Growth Consulting, IRI

 

Marketing Effectiveness NEXT

Dan Peterson, Senior Director, Strategy, Insights & Analytics, Land O’Lakes
Chad Krause, Director, Data Science, Conagra
Linda Zink, Senior Vice President, Product Marketing & Innovation, Atkins
Rick Belber, Principal and Commercial Leader, Strategic Analytics, IRI
Steve Kim, Executive Vice President, Strategic Analytics, IRI     

Consumers’ attention continues to shift at lightning speed as media investment continues to be fragmented across traditional to digital to emerging marketing channels. Learn from a panel of CPG industry leaders as they discuss their unique journeys of deriving marketing analytic insights across a wide range of datasets. Find out what is required as an organization to carry out the actions based on the insights to drive growth and improve shareholder value. Then, hear what is next in the evolution of marketing effectiveness measurement to stay competitive in the marketplace.



The Psychology of Pricing and Your Brand

Erkan Bozkurt, Vice President, Pricing Strategy, Conagra Brands
Luke Rauch, Vice President, Commercial Strategy, Walgreens
Sharat Mathur, Executive, Strategic Analytics, IRI
Ray Florio, Partner, Growth Consulting, Strategic Analytics, IRI

In today’s competitive environment, shoppers are exposed to pricing and promotions on a daily basis. As their preferences and choices evolve, it is important for companies to understand what attributes and products are likely to drive higher price realization. This panel discussion provides perspectives from several industry leaders on the importance of understanding shoppers' mindsets and what they are willing to pay for. It will cover best practices on building a holistic pricing program that combines elasticities with the “psychology of pricing,” including examples of how companies are doing this today and what's expected in the future, and understanding the role of each brand within a portfolio in order to optimize pricing.


COLLABORATION TRACK (For Manufacturers Only)



Collaborating to Improve Supply Chain Performance at Albertsons

Amanda Martinez, Group Vice President - Corporate Procurement, Albertsons
Marco Iniguez, Director, Corporate Procurement – GM/HBC, Albertsons
Clayton Wiley, Sales Director, Grocery West, SC Johnson
Roberto Ciampa, Sales Director, Albertsons, SC Johnson
Trevor Bach, Manager, Customer Supply Chain, SC Johnson
Scott Love, Senior Vice President, Retail Client Solutions, IRI

The Albertsons Supply Chain Gateway launched in 2018 and rapidly increased collaboration between Albertsons and participating vendors. This session will look at a specific use case example, review how the area of opportunity was identified, and how Albertsons and SC Johnson drove improvements together. The session will also highlight additional use cases from the model from both Albertsons and SC Johnson's perspective that focus on improving sales and reducing supply chain variability. Participants will walk away with examples of how to immediately improve supply chain performance using benchmarking as a guide and how to use plan-o-gram-authorized metrics to identify sales opportunities. For manufacturer-side attendees only.

End-to-End Information Enhances Retailer Success

Mark Wright, Principal, Consumer and Shopper Marketing, IRI

The grocery marketplace is facing a variety of headwinds that are disrupting the competitive landscape and shopper attitudes and behaviors. Winning means breaking through the clutter with marketing programs that move the needle. Still, already razor-thin margins make it critical to expertly balance promotional and base sales to offer a solid value proposition that drives traffic and supports a healthy return on inventory investments while not leaving money on the table. To strike that balance, Southeastern Grocers is partnering with suppliers, tapping into end-to-end insights to constantly calibrate promotion and media actions to appeal to high-potential customers across their demographically diverse marketspace. Find out how ongoing targeting, measurement and optimization makes marketing programs more effective and efficient, setting the table for lasting loyalty and sustainable growth despite the chaos that swirls around. For manufacturer-side attendees only.

 

Integrated Results From Integrated Data: Driving Value with Unified Data Platforms

Chris Balzer, Director, Market and Customer Insights, Walgreen Co.        
Sophia Molina, Consultant, Retail Client Solutions, IRI

The days of relying solely on market measurement data to help direct your key product decisions are gone. Big data has made it possible to integrate disparate data sources in ways that allow even casual users to make more informed decisions about their products and shoppers. This session will build on the tried and true strategies to diagnose issues and prescribe solutions learned within IRI's Data Detective sessions but extend that paradigm. You will see how to incorporate data sources across data models to turbocharge your diagnostic and prescriptive skill sets. This session will provide a practical example, via a real-world analyses at Walgreens, that demonstrates how big data helped better inform promotional assessment, product selection, shopper targeting and household communication strategies. For manufacturer-side attendees only.

 

Partner to Power Growth with Kroger

Eric Mayerchak, Grocery Category Manager, Kroger
Michael McGowan, Vice President, 84.51°
Kimberly Barach, Director, Customer Strategy & Activation, 84.51°         
John Holtzapfel, Executive, Retail Client Solutions, IRI
Scott Fulton, Consultant, Retail Client Solutions, IRI

At the 2018 IRI Growth Summit, Kroger, 84.51° and IRI introduced Kroger’s strategy of combining 84.51° household insights and IRI market insights to provide a 360° view of Kroger’s business and customer. Fast forward one year. Growth remains challenged in a highly disruptive market where competition has intensified. To grow market share retailers must use technology, data, and analytics to advance their insight and decision platforms. Kroger and 84.51° are back to share how they are using technology to move insight capabilities from expert-driven analyses to intelligent automation, enabling Kroger and 84.51° to make smarter, faster decisions. During this session, learn how they and best-in-class manufacturers are using market data and insights to drive growth while gaining visibility into how Kroger, 84.51° and IRI are using technology and intelligent automation to convert market insights into prioritized opportunities. Manufacturers will leave with specific strategies on how to advance their use of market data to drive collaboration and identify opportunities for growth with Kroger. For manufacturer-side attendees only.         


The War on Out-of-Stocks – ADUSA Supply Chain

Tom Elliot, Manager Supply Chain Collaboration, Retail Business Services – a company of Ahold Delhaize USA
Bill Homan, Supply Chain DSD Specialist, Retail Business Services – a company of Ahold Delhaize USA
Howard Sherr, Principal and Vice President, IRI

We're all good at tracking what we’ve sold, but it’s harder to understand what we could have sold if the right amount of product was on the right shelf and priced accurately at the time the customer came to make the purchase. As we collaborate to fight out-of-stocks, we’re getting better at taking action to get the right products to the store. Still, in-store execution issues can and do derail proper in-stock positioning. Identifying and correcting for these issues can be costly and time-consuming. ADUSA and IRI are collaborating on a multi-pronged approach that leverages proprietary algorithms and machine learning to identify execution-driven out-of-stocks that perpetual inventory systems can’t identify and predict the next item/store combinations to be out of stock. By quickly identifying and communicating these instances, we’re filling over 6,000 holes, six days per week, recapturing tens of millions in lost sales for ADUSA and manufacturers and enhancing the shopper experience. Attend this session to learn key drivers of out-of-stocks—those that are easy to identify and the ones that are more challenging to detect; how ADUSA and IRI are using data, technology and people together to combat out-of-stocks and improve the shopper experience; and what’s next in supply chain optimization. For manufacturer-side attendees only.

 

Unlocking the Power of Loyalty Card Insights

Leslie Newlee, Senior Director of Business Insights, Red Bull
Kirk Box, National Category Development Manager, Red Bull
Andrew Carnazzo, Principal, Product Innovation, Consumer and Shopper Marketing, IRI

Red Bull was seeking to bring new shopper insights to the convenience store channel. Leveraging shopper analytics such as Hendry market structure affinity and consumer decision tree analyses, Find out how Red Bull was able to apply these to the robust a robust convenience store loyalty card data set, unlocking shopping behavior for how consumers shop the energy and functional beverage doors. For manufacturer-side attendees only.
 

CONSUMER AND SHOPPER TRACK



A Guide for Maintaining Pacesetter Momentum

Bala Gurumoorthy, Marketing Intelligence Director, Ferrero
Leslie Newlee, Senior Director of Business Insights, Red Bull
Elizabeth Pollock, Head of Global Marketing, Performance Health
Larry Levin, Executive Vice President, Consumer and Shopper Marketing, IRI
Joan Driggs, Vice President, Thought Leadership and Content, IRI

It’s New Product Pacesetter season! Join IRI, as well as a panel of past Pacesetter leaders, as we delve into top New Product Pacesetter themes for 2018 and how these leading products can keep the sales momentum going. After IRI shares the seven deadly sins of new product innovation, a panel of past Pacesetter executives will share their strategies – and speed bumps – for maintaining sales growth.


Flavoring a Successful Future with Market Structures and Loyalty Data

Eric Paul, Director, Consumer & Market Insight, McCormick & Company
Jordan Cusner, Senior Manager, Consumer & Market Insight, McCormick & Company  
Rima Nair, Principal, Innovation, Consumer and Shopper Marketing, IRI

How does a 100+ year old global leader in flavor take the next step in its brand evolution while enhancing its retail relationships at the same time? Find out how McCormick used broad structures and shopper loyalty data as the foundation for aisle-level leadership with key retail partners and drive sales.
 

Iconic Brands, Innovation and AI: Using Machine Learning to Power Brand Strategy

Heather Vossler, Director of Innovation and Insights, Hormel
Stephanie Swift, Consumer Insights Analyst, Hormel
Dr. A.K. Pradeep, CEO, machineVantage
Andrew Carnazzo, Principal, Product Innovation, Consumer and Shopper Marketing, IRI

Hormel Foods, with a portfolio of iconic brands in center store, was looking for new ways to maintain relevancy with the next generation of shoppers, from product extensions to advertising and licensing opportunities. However, in the current marketplace, no single existing framework can accurately size and define the myriad opportunities based on consumer purchase behavior as well as emerging shopper attitudes. Hear how Hormel is taking an innovative, 360-degree approach to define and size innovation opportunities by restructuring its internal processes and including broad landscape analysis, artificial intelligence and machine learning to power its brand strategy and marketing for faster actionable insights.



Make 'Em Laugh: Using Five Different Faces of Fun to Connect with Generation Z

George Carey, CEO, The Family Room LLC
Lynn Gillis, Principal, Survey and Segmentation, Consumer and Shopper Marketing, IRI

Gen Z is largely considered a realistic, forward-thinking, pragmatic and responsible generation - character traits that may seem to be the antithesis of a generation that can also be understood and reached based on their desire and appreciation for fun. In this session you’ll discover how the massive shifts in Gen Z’s cultural surroundings are altering both the meaning and manifestations of “fun” and how it can be used to authentically connect with them. Drawn from a survey of over 10,000 Gen Z-ers around the world by The Family Room LLC, and supported with insights from IRI, this lively and interactive session will summarize the dominant forms of fun Gen Z are motivated by today, as well as identify which “Face Of Fun” they turn to specific brands, restaurants, and occasions to fill.


Sustainability: Driving Product and Category Growth

Susan Easley, Senior Director, Consumer Insights, Kettle Chips, Campbell Soup Company
Randi Kronthal Sacco, Senior Scholar, NYU Stern Center for Sustainable Business
Robert Tomei, President, Consumer and Shopper Marketing, Core Content and Insights, IRI
Larry Levin, Executive Vice President Consumer and Shopper Marketing, IRI

Sustainability is a much-discussed but often overlooked opportunity for product innovation and company growth. During this session, hear groundbreaking new research from the NYU Stern School of Business and IRI on how sustainability marketing is impacting sales performance and CPG category growth. The session will cover current trends, analyze sustainability purchasing patterns, and provide a deep dive into several categories. Attendees will better understand the current consumer demand for sustainability and leave with ideas on how to embed it into their strategy and innovation planning.


The Growing Cannabis Landscape: A New Crop of Opportunity

Jessica Lukas, Vice President, Consumer Insights, BDS Analytics
Carl Edstrom, Senior Vice President, Survey and Segmentation, Consumer and Shopper Marketing, IRI

The legalization of cannabis and the proliferation of hemp-based products provide enormous opportunities - and potential threats - for a wide range of product categories and retailers. How do consumers feel about it? Where are the biggest changes going to occur? This session will explore the perceptions and realities of cannabis adoption and usage - with an eye on the future and how it is expected to impact the CPG industry.

MARKET PERFORMANCE AND STRATEGY TRACK



Exceed the Evolving Expectations of the Natural and Wellness Consumer

Brian Gillis, Executive Vice President, Retail, SPINS  
Paula Leaf, Principal, Retail Solutions, IRI

New and emerging ways of eating are making the wellness consumer increasingly complex to understand, identify and reach. Shoppers are more empowered and informed than ever before, making purchase decisions based on nuances of the nutrition fact panel, allergens, sustainability, and more. In order to effectively build relationships with these customers, brands and retailers must deeply understand their shoppers’ purchase drivers, curate a resonant assortment and build an interwoven and personalized experience both in-store and digitally. Join SPINS and IRI to see how leveraging the power of the right data and technology can increase loyalty with these shoppers and help you stay ahead of the curve. 



Growth Leaders: How CPG Companies are Winning Today

Rich Greenberg, Chief Customer Officer, Sovos Brands 
Suresh Ganapathy, Vice President, Strategy, Insights & Analytics, Danone North America
Krishnakumar (KK) Davey, President, Strategic Analytics, IRI
Cara Loeys, Principal, Growth Consulting, Strategic Analytics, IRI
Bob Nolan, Senior Vice President, Insights & Analytics, Conagra Brands

Every year, IRI and the Boston Consulting Group assess and rank more than 400 U.S. CPG companies on their growth. This session will reveal the companies that achieved leading growth in 2018, as well as the notable consumer trends they tapped into and the other core drivers of their success. Attendees will draw practical inspiration directly from a panel of winners on how to reimagine their businesses and consumers to excel in today’s unprecedented retail environment.


Move Faster (and Smarter) for Omnichannel Growth

Sucharita Kodali, Vice President, Forrester
Boren Novacovic, Managing Director and CEO, Edge by Ascential
Sam Gagliardi, Senior Vice President, E-Commerce, Consumer and Shopper Marketing, IRI

IRI recently conducted a study that identifies which brands are performing well in e-commerce and why. During this session, we will review the findings, and a panel of leading e-commerce practitioners will discuss what it takes to achieve success online.


Seeing Green: The Rise of Plant-Based Protein Across the Store

Suzanne Kevlyn, Vice President, Strategy and Insights, Danone North America
John Talbot, CEO, California Milk Advisory Board (CMAB)
John Crawford, Vice President, Client Insights - Dairy, IRI
Tim Grzebinski, Principal, Client Insights, IRI

Although plant-based products are not new, with soy milk and vegetable spreads gaining popularity in the 1970s and vegetable burgers in the 1980s, plant-based products as a protein substitute for animal-based protein have proliferated in recent years all throughout the store. During this session, we will examine this growth in key categories and discuss, via a panel of experts from dairy and protein, the rise of plant-based protein, its drivers of growth and how it will continue to evolve in the future.


The Ever-Evolving Environment of E-Commerce

Michele McNamara, Vice President, eCommerce, Chobani
Sam Gagliardi, Senior Vice President, E-Commerce, Consumer and Shopper Marketing, IRI

E-commerce is much more than just Amazon, especially for food brands. This session will detail the ever-changing environment of e-commerce, qualify the changes and lay out specific strategies to help your organization drive sales through omnichannel retailers.

MEDIA TRACK

 

Audience Architecture: Optimizing Target Activation with Data-Driven Messaging

Mike Hugo, Senior Director of Marketing, Analytics & Growth Strategies, Reynolds Consumer Products
Sarah Darlimaz, Head of Audience Excellence, Annalect
Todd McClimans, Product Manager, Media Center of Excellence, IRI

With the proliferation of third-party data sets, CPG marketers have the formidable task of determining which audiences can deliver the best reach and return within budget. In this session, learn how to identify scalable, high-quality and ethically-sourced data by asking the right questions to data providers. Explore how third-party data can drive insights, messaging and activation that deliver strong lift and ROI – then hear best practices from agency and CPG clients that have had success.

Circle of Influence: The Keys to Success in Influencer Marketing

Ryan Detert, CEO, Influential
Andres Romero, Brand Manager, Beverages, Campbell Soup Company
Joanna von Felkerzam, Senior Vice President and Global Director, Analytics, Spark Foundry
Mariana Torres-Lastra, Consultant, Media Center of Excellence, IRI

Influencer marketing can be a fantastic way to enhance your brand – or it can be a waste of time and money. As CPG brands are beginning to shift some media dollars to influencer programs, it’s important to understand the ins and outs of this burgeoning part of the marketing mix and how to best set up campaigns for success. Attend this session to learn best practices in influencer campaigns, how AI is beginning to play an important part and the ways in which CPG brands are successfully using influencer marketing to increase sales lift.

 

First-Party Data and Data Lakes: Effective Marketing in the Age of Consumer Privacy

Tom Johnson, Vice President, Global Business Services, Clorox
Ian Tyndall, Senior Director, Digital Delivery, Altria
Jon Herman, Principal, Media Center of Excellence, IRI
Jennifer Pelino, Senior Vice President, Omnichannel, Media Center of Excellence, IRI

With more stringent privacy regulations like GDPR and CCPA, marketers are switching their attention to first-party data as a competitive advantage, including investing in building data lakes as they acquire more and more data from numerous sources. However, for data to truly serve as an exclusive asset, there are several steps that must be taken to unify it. There are challenges in doing this effectively due to multiple forms of “identity” such as cookies, known interactions, email addresses, and behavioral and demographic data. Find out how to successfully harness first-party data and data lakes by linking them to purchase data, and hear how two brands were able to use this data to build trusted connections with consumers for more personalized relationships and revenue success.

How CPG Brands Leverage Addressable TV in Their Overall Marketing Mix

Stephen Eidelman, Director, Cadent Addressable
Kevin Heindl, Director of Partner and Advertiser Solutions, Experian
David Wyler, Vice President, Advanced TV and Digital Video, Media Center of Excellence, IRI
David Kingsbury, Data and Analytics Manager and Consultant, Media Center of Excellence, IRI

Addressable TV households in the U.S. have grown by more than 60 percent since 2015, to almost 80 million households. CPG and OTC brands are increasingly leveraging this highly targeted platform as part of their overall marketing mix. Join us for this session as we explore how a CPG marketer was able to execute a successful addressable campaign and apply those learnings to inform subsequent media activation.

 

Measurement That’s Just Right

Jim Totten, Director, Marketing Analytics, PepsiCo North America
Paul Donato, Chief Research Officer, The Advertising Research Foundation
Vijoy Gopalakrishnan, Senior Vice President and Principal, Media Center of Excellence, IRI

Lift. Multi-touch Attribution. Marketing Mix. There is plenty of industry buzz right now around the need for more unified measurement but confusion remains around what that means exactly. The big question marketers continue to grapple with is how the nature of consumer behavior, such as offline conversion and in-store conditions, impact a holistic model that provides the complete view that’s needed to improve campaigns and accurately measure ROI. This session will elaborate on these three measurement approaches, dispel some of the myths and confusion surrounding them, and explain how each works together for a complete approach to media measurement.


Power Campaign Performance with In-flight Optimization

Max Knight, Vice President, Analytics Services, Amobee           
JP Beauchamp, Senior Vice President, Media Center of Excellence, IRI

Today, one of the biggest missteps advertisers make is waiting until the end of a campaign to measure it and then relying solely on clicks or engagement metrics to assess overall performance. While these proxy metrics give a rough estimate of conversions, they falsely assume that a consumer’s engagement converts them into a customer. Fortunately, the tools, data and automation are now available to help CPG marketers know exactly what is driving ad performance while the campaign is still running so that adjustments can still be made to maximize success. Find out how a brand was able to measure in near real-time what was most effective in driving its offline sales and how it used continuous optimization to improve overall sales lift and return on ad spend.     


 

RETAIL TRACK



Balancing the Changing Consumer Pendulum in Fresh Foods

Sally Lyons Wyatt, Executive Vice President, and Practice Leader, IRI
Jonna Parker, Principal, Fresh Center of Excellence, IRI

The fresh sector has evolved over the past few years and we have seen shifts in what consumers are buying and where they are buying. Some perimeter products and solutions are winning more than others, but why? During this session, IRI will delve into why trends work in some areas but not others by uncovering insights on the multifaceted U.S. consumers’ purchase and consumption habits of Fresh. This session will look at consumer trends from a multicultural, generational and socioeconomic status perspective, examining segmental attitudes towards fresh and actual behavior. It will also share new and actionable insights that retailers and manufacturers can use for driving innovation and creating in-store programs that will drive up to more than $4 billion in incremental sales opportunity for the fresh retail industry.

Bringing It All Together: A Comprehensive Approach to Brand and Shopper Marketing

Risa Andersen, Senior Director, Digital Media & Audience Activation, PepsiCo
Matty de Castro, Head of Industry, CPG and Retail, Facebook
Cara Pratt, Vice President, Customer Communications, Product Strategy & Innovation, 84.51°
Darrell Jursa, Managing Director, Omnicom Retail Group
Michael Ellgass, Executive Vice President, Technology and Retail Media, IRI

Relevance is everything and that includes continuity of message. Whether companies are looking to build awareness or drive a purchase decision in store, those that take a holistic omnichannel approach are better able to maximize consumer engagement and, in turn, their marketing outcomes. Join us for a panel discussion with CPG, agency and retail leaders to discuss the strategies marketers are using today to create more unified experiences for consumers all across the marketing funnel.


Collaboration Paves the Path to Private Brand Growth

Linda Severin, Vice President, Retail Solutions Management, Topco
Mark McKeown, Principal, Client Insights, IRI

Private brand growth has accelerated in the U.S. market during the past two years, driven by the fact that retailers see their brands as key drivers of differentiation for shoppers.This differentiation leads to increases in loyalty, trips, basket size, same-store sales and market share.Still, private brands are an area where retailers and suppliers have underinvested in understanding shopper preferences, product differentiation and demand drivers.And, due to the historical “transactional” relationship between retailers and their private brand suppliers, collaboration is also underdeveloped. As active leaders on FMI’s Private Brands Council, IRI and Topco will provide analysis and perspective on opportunities for private brand growth within the U.S. market and, based on work completed by the Council, identify factors that will drive or inhibit private brand growth for retailers and suppliers. The session will also include examples and best practices in data, technology and services to identify development and growth opportunities for member retailers and private brand suppliers.

Convenience Store Opportunities: Center of Store, Future Insights, Amazing Growth!

Matt McCourt, Vice President, Retail Client Services, IRI
Larry Levin, Executive Vice President, Consumer and Shopper Marketing, IRI

The convenience channel is well-suited for today’s busy lifestyles, but increasing competition and high levels of “advertising noise” are making it more challenging to capture consumers’ attention and spending. More than ever, understanding and acting in accordance with consumers’ attitudes, expectations and behaviors is critical. After all, it is consumer-centric marketing programs that create a positive shopping experience, build share and strengthen loyalty. During this session, learn about the role the role that millennials and Generation Z are playing as the new wave of c-store shoppers and how to develop assortment; pricing and promotion strategies that move the needle; the impact healthy eating trends are having on center-store c-store performance and how to build on the great momentum of perimeter; and how to leverage niche innovation to excitement and store traffic.


Consumer Physics: Retail Disruptions Changing Traditional Gravitational Forces

Fernando Salido, EVP, Shopper Analytics, Consumer and Shopper Marketing, IRI

In the past, consumer share of wallet could be measured and predicted by the size (mass) of the store and the relative distance of consumers to the store, creating a quantifiable “gravitational” pull. Today, new forces are permanently altering the traditional pull of physical stores, from smaller “satellite” stores dispersing share of wallet / gravitational pull to e-commerce and m-commerce options introducing strong “unseen” forces changing the retail universe. In this introductory session, the first of IRI's Retail Disruptors series, we will explore key retail disruptions that are reducing consumer friction, improving retail momentum and challenging traditional retail centers of gravity.

Successful Category Management in the Age of Complexity

Bri Baldwin, Senior Category Manager, Owned Brands & Offsite, The Moscoe Group
Dave Swanson, Senior Category Manager, National Brands, The Moscoe Group 
Tim Hadaway, Senior Vice President, Retail Client Solutions, IRI
Robert Berg, Senior Vice President, Retail Client Solutions, IRI

Category managers now have a wealth of data at their fingertips for building actionable insights that drive strategic category and retailer growth. However, these innovations have brought an increasing level  of complexity in getting to those insights. Join The Moscoe Group’s category management leaders for a discussion on how category captain roles have evolved over the 20+ years that the company has been supporting Target and understand some of the ways Moscoe has improved category performance.

 

The Future of Supply Chain

Amanda Martinez, Group Vice President - Corporate Procurement, Albertsons
Tim Rowland, CEO, Badger Technologies; John Norton, Customer Supply Chain Manager, Unilever
Bill Homan, Supply Chain DSD Specialist, Retail Business Services – a company of Ahold Delhaize USA
Prakash Tilwani, Executive Vice President, Supply Chain and Media Solutions, IRI

The evolution of e-commerce and omnichannel shopping has forever changed the game for CPG suppliers and retailers. Shoppers have nearly limitless options of where to buy, so getting the right products to the right place at the right time has become more challenging—and more critical—than ever. The struggle has been amplified by razor-thin margins that leave no room for inefficiencies or errors. Hear from our panel of industry experts to learn how your supply chain can become a key link in your growth strategy. You will get expert analysis of the latest supply chain trends, challenges and opportunities; understand how data, technology and analytics can be leveraged to wring out supply chain inefficiencies; and learn about best practices for harnessing e-commerce and omnichannel dynamics to drive real growth for real CPG suppliers and retailers.
 

TRAINING / USER GROUPS TRACK



Data Detective: Delivering Growth through POS Data

Brian Ackerman, Consultant, Solutions Training and Adoption, IRI

POS data is essentially a “cost of entry” if you’re doing business in the CPG industry. While everyone has it, there are several ways to use it to your competitive advantage to help fuel growth. This crash course will focus on creating actionable insights using POS data as it relates to distribution, pricing and promotion. Now more than ever, with all the vast amounts of data available, fact-based decisions supported by accurate interpretation are critical to CPG and retail success, both day to day and long term.


Data Detective: Understanding Consumer and Shopper Behavior

Kris Daly, Consultant, Solutions Training and Adoption, IRI

So you think you know your customers? Think again. That one customer has multiple personalities –consumer, shopper, buyer and possibly user – that pop out during different phases of the purchase cycle. Consumer and shopper data help you think big and get granular at the same time. In this session, you’ll understand how to analyze the vast array of consumer and shopper data available and be on your way to stronger and more loyal customer relationships.


Unify Coaching Corner

Get your Unify and Unify Add-in for Office questions answered and issues addressed via a one-on-one, 45-minute coaching session! Learn advanced functionality, incorporate creative approaches to visualization, discover tips and tricks to increase power and efficiency, and get targeted help on challenges you’re facing. Sign up for a coaching session to sharpen your current abilities and add new skills to your repertoire. Let our experts help you leverage the solution to the fullest extent!

You must preregister for an appointment. Up to three individuals from the same company may attend a session together. Please register for only one Coaching Corner session to allow other individuals / companies the opportunity to attend. Click here to schedule your appointment now

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