Now Tech: Pricing and Promotion, Q3 2019
 

Effective pricing and promotion decisions can improve revenues and margins and help companies better plan inventory and logistics by quantifying sales lift from each tactic that was used.

In its new report, Forrester provides an overview of the market and vendors, to help companies understand the value they can expect from providers. 

Forrester analyzed 23 vendors based on their market presence and functionality, and IRI is included as a large provider in this space. 

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