As president, Consumer & Shopper Marketing, Robert Tomei oversees growth, development and management of the company’s consumer and shopper insights, consumer segmentation, new product innovation, shopper marketing and activation services and solutions. He also manages IRI’s product management function around the company’s core content (point-of-sale, consumer, shopper, third-party supplied).
Tomei is a recognized consumer packaged goods industry veteran with more than 30 years of experience. He has a distinguished track record in general management and global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the United States and internationally.
Joining IRI from TNS, a leading global market insight and information group, Tomei served as president of TNS-U.S. Areas of Expertise & Marketing and global head of TNS’ 6th Dimension Access Panels. In this role, he oversaw brand and communications, product development and innovation, stakeholder management, and retail and shopper insights practices. In addition, he managed and directed TNS’ online access panels in the United States and internationally.
Prior to his tenure at TNS, Tomei spent 13 years at Nielsen, leaving the firm as president of Nielsen’s Homescan consumer panel and Spectra geo-targeting solution business segments. At Nielsen, he drove the development, significant expansion and management of its consumer and shopper insights business in the United States. In addition to his U.S. accountabilities, he supported the launch of this consumer and shopper insights service in more than 12 countries.
Earlier in his career at Nielsen, Tomei served in a variety of senior-level positions at Nielsen and VNU, including chief marketing officer for the VNU Marketing Information Group and senior vice president for ACNielsen-U.S. Product Management and Marketing organization.
As chief marketing officer of VNU, he created and launched the industry’s first digital marketing and media activation program that linked offline purchasing behavior to online behavior, called Yahoo Consumer Direct, which is the model today for many digital media activation programs and companies.
Before Nielsen, Tomei held senior-level marketing positions at Bristol-Myers (Marketing Services) and Philip Morris USA (Direct Marketing). At Philip Morris USA, he led what was at the time the largest CPG direct marketing program ever implemented, the Marlboro Adventure Team.
Tomei earned his master’s degree in business administration/social sciences at the University of Chicago and his bachelor’s degree in sociology from Fordham University.
He is also an active sponsor and featured speaker at various industry associations and conferences, including the Advertising Research Foundation (ARF), Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA).