If you’ve been following Mari, you know how important it is to deliver the right message to the right customers at the right time. Otherwise, your ads feel intrusive, irrelevant and impersonal. You might as well yell, “Hey you! Look at meeeeee!”
Unfortunately, most advertising is not well targeted to the audience it’s intended to reach. Most marketers and media buyers may not even know who they are actually reaching because of the lack of audience transparency in the industry.
The real question is:
“How can you deliver the right message at the right time to the right people?”
There is a better way to find and activate against your desired target audiences – whether you want to reach current buyers, switch those who are already buying your category or launch a new brand.
It starts by knowing who is buying what. With this information, CPG advertisers and their agencies can make better campaign targeting decisions and deliver more relevant messages to the right consumers.