Manufacturing

Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.

Retailing

As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.

Media/Advertising

Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.

 

Partners

The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

News

IRI is expanding its partnership with One Click Retail to integrate item-level Amazon sales measurement with category and shopper-level data for a robust omnichannel view of the marketplace. Read More

Insights

Gartner’s “The Market Guide for Attribution and Marketing Mix Modeling (May 2018)” outlines what marketers can do to overcome the various challenges when evaluating or managing multitouch attribution and marketing mix modeling initiatives. Read More

Events

During an upcoming webinar, IRI will share how to best set up a Facebook campaign using third-party purchase-based audiences and map all touch points for success.  Read More

News

The results from the latest IRI Consumer Connect™ survey finds the CPG industry is not feeling the boost from a healthy U.S. economy, especially non-food products. Read More

Insights

A new report shows how CPG retailers and suppliers can achieve their shared goals of growing market share, driving revenue and margin growth, and improving sales efficiency. Read More

News

Google has selected IRI as a partner for marketing mix analyses as part of the new Google Measurement Partners program. IRI will work with Google to provide its advertisers with superior analytics.  Read More

Careers

Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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