Manufacturing

Meet different shoppers' needs with the latest insights on the market, consumers, pricing, promotion and more.

Retailing

As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.

Media/Advertising

Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.

 
 

News, Insights and Events

News

An ongoing study on Generation Z pinpoints how to effectively communicate and activate with this new generation of consumers. Read More

Insights

Tweaks to product positioning and attributes can identify new opportunities across CPG categories. Read More

Insights

Digital has forever changed the path to purchase, and companies of all sizes have new rules to consider when understanding, engaging and converting consumers. Read More

Insights

The perimeter of the store will directly impact the long-term success of retailers and suppliers over the next three to five years. Read More

Insights

Marketers can improve the effectiveness of their targeting capabilities and optimize the potential of digital media with purchase-based targeting. Read More

News

A study from BzzAgent and IRI proves that everyday influencer marketing programs drive better sales performance than digital, TV or radio for CPGs. Read More

Careers

Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team and bring big data to life.

Search our full time positions.

.