Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

IRI and 4C are expanding their partnership to allow advertisers to better target their cross-channel video planning and buying using purchase-based data. Read More  

A new report from IRI explores common myths and new approaches to price elasticity, including how to grow a product’s value proposition even with a price increase. Read More

The new IRI New Product Pacesetters report provides insights into the top new product launches for 2018 and the marketing stories behind them. Read More

IRI and Label Insight are joining forces to provide CPG manufacturers and retailers more detailed insight into product performance based on nutrition and ingredient label data. Read More

The latest IRI Consumer Connect™ survey finds younger millennials are outspending older generations on food and beverage purchases. Read More

Near real-time data analysis and alerts identify potential on-shelf availability challenges – before they negatively impact the shopper experience. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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