Manufacturing

Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.

Retailing

As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.

Media/Advertising

Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.

 

Partners

The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance. Read More

The new IRI New Product Pacesetters report provides insights into the top new product launches for 2018 and the marketing stories behind them. Read More

IRI and Trax formed a new alliance to provide CPG manufacturers with greater insights for better and faster in-store execution and analytics. Read More

New IRI and Influential study demonstrates effectiveness of 5-hour ENERGY influencer marketing campaign. Read More

CPGs are investing more in trade but earning less for it, and half of promotions are yielding negative ROI. Insight-sharing and automation can help. Read More

Near real-time data analysis and alerts identify potential on-shelf availability challenges – before they negatively impact the shopper experience. Read More

Careers

Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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