Meet different shoppers' needs with the latest insights on the market, consumers, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.


News, Insights and Events


IRI CEO Andrew Appel offers insight on using data to connect with consumers on Middle Market Growth podcast. Listen Here


Effective CPG innovation requires an unbiased shopper perspective and the ability to accurately and quickly forecast new item performance. Predictive data helps make this possible. Read More


Gartner’s new “Market Guide for Advanced Analytic Service Providers for Marketing” can be used to identify advanced analytics experts to support data-driven marketing programs. Read More


IRI CEO Andrew Appel, named one of the 30 most innovative CEOs to watch, talks about 1:1 personalized marketing with Insights Success magazine.Read More


With topline CPG growth slowing, companies that renew their focus on the bottom line can achieve substantial financial returns, such as improving margins up to 5 percent. Read More


IRI’s flu trends research pinpoints how the flu uptick is impacting U.S. markets and helps retailers keep medicine on shelves for consumers. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team and bring big data to life.

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