Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

IRI has made the difficult but important decision to cancel the 2020 IRI Growth Summit originally scheduled for March 30 – April 1, 2020, in Orlando, Florida. Read More

COVID-19’s Impact on CPG Retail: What we’re learning from Italy and other markets; what we can learn from past recessions, and how consumers are changing their shopping behaviors.  Read More

Every household is impacted by the beauty care industry in some way, and smaller, more niche companies are driving several new trends. Read More

IRI has been selected to join the Marketing Mix Modeling Program on Facebook and can leverage performance metrics to drive comprehensive marketing measurement for clients. Read More

With the IRI Lift™ for Pinterest solution, advertisers can measure the impact of their Pinterest campaigns on driving offline sales. Read More

The latest quarterly IRI Consumer Connect™ survey shows that, as consumers prioritize saving time, effort and money, they are shifting some of their dollars to other channels. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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