Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

IRI joined forces with Claritas to launch a multicultural audience solution for brands to connect with Hispanic and Asian communities. Read More

IRI is reaching the next stage of its own growth, as Vestar Capital Partners leads a new investment in IRI, alongside current owner New Mountain Capital. Read More. Read More

Find and activate against your desired target audiences – whether you want to reach current buyers of your product, switch buyers in the category to your product or launch a new brand. Read More

Finding the right merger or acquisition opportunity requires a shopper perspective and unbiased framework that can accurately forecast market potential. Read More

Google and IRI have announced plans to launch a new solution that will enable CPG advertisers to measure the impact of YouTube advertising on offline sales using IRI Lift™. Read More

Understanding self-care trends and the different types of self-care shoppers can help CPG brands and retailers better meet consumers’ current and future needs. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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