Meet different consumers' needs with the latest insights on the market, behavior, pricing, promotion and more.


As the path to purchase continues to evolve, solutions for retailers increase collaboration, capture the sale and win the shopper.


Maximize campaign impact with solutions that more accurately target, measure and optimize advertising.

IRI provides integrated big data, predictive analytics and forward-looking insights, all on a single leading technology platform, IRI Liquid Data®, to help CPG, over-the-counter health care, retail and media companies personalize their marketing and grow their businesses.



The IRI Partner Ecosystem includes companies such as:

News, Insights and Events

IRI and Kantar have launched a new closed-loop growth solution to help CPG brands effectively measure and optimize marketing programs for both long-term brand health and short-term sales. Read More

BDS Analytics’ cannabis dispensary data is now fully integrated into the IRI Liquid Data platform, providing a holistic view of the legal cannabis industry. Read More

With an integrated approach to customer lifetime value, CPG retailers and manufacturers can improve loyalty and drive greater economic value and growth. Read More

The latest IRI Consumer Connect survey reveals that consumers are turning to private brands for better value, not just better price. Read More

In this webinar, get the latest sales data on fresh and learn how it can connect to the entire store to drive overall traffic, increase sales and protect market share. Read More

Traditional CPG brands can access the benefits of first-party data and get as close to their customers as direct-to-consumer brands. Read More


Work at IRI

At IRI, you will work on the most interesting business challenges facing the CPG, retail and media industries today. We regularly uncover new insights for our clients by closely collaborating with our colleagues and focusing on our values: Collaboration, Personal Development, Executional Excellence, Client Growth, Innovation and Creativity. These are just a few reasons why we were named by Forbes Magazine as one of America’s Best Midsize Employers.

Come grow with us!

Open Positions

Accelerate your career by working for a company that was one of the originators of big data. Apply today to be part of our team, and bring big data to life.

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