Plan, target, activate and measure
your shoppers with
accuracy.

Gain new insights into what consumers do and activate against them at speed.

The future of FMCG is about bringing a one-to-one shopper-centric marketing and execution strategy to drive growth. Our Consumer and Shopper Intelligence solutions focus on leveraging our data and expertise to develop deeper shopper insights, segmentations, opportunity sizing and activation strategies that empower you to "win" the sale and the shopper.
Insights
Understand all of the Shopper dynamics that are driving your brand and category growth.
Integrated solutions + insights based on large basket and shopper data sets can be activated and then measured.
Leverage the unique consumer insights that come from accessing our large consumer panel dataset.  
Leverage the unique shopper insights that come from our large shopper panels datasets. 
Segmentation
Profile shoppers based on attitudes and/or purchase behavior.
Segmentation solutions profile shoppers based on attitudes toward major trends including the economy, technology, nutritional habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
Timely segmentation help marketers understand their core shopper segments which drives brand positioning, and how changes are affecting shopper behaviour in their stores, identifying key challenges and opportunities.
Profile shoppers based on attitudes toward specific custom client views including segmentation to match to a client's own proprietary customer databases.
Innovation
Uncover potential new “white space” opportunities.
Our time-tested yet transformational approach is based on a combination of shopper behavior, usage and point-of-sales data.
Targeting
Define the perfect audience for your products using shopper data.
Create a target based on previous purchase behavior — what customers actually do, not just the demographic they fit into.
Target with context. Know what motivates your shoppers, how     they respond to digital media, and how we can increase their basket size.

How we're different

Broad and deep consumer and shopper expertise
Our market-leading consumer and shopper intelligence solutions include world-leading experts, large shopper panels based on card information and a rich portfolio of capabilities - all designed to help you understand your shopper better.
IMMEDIATE INSIGHTS AT THE PUSH OF A BUTTON
Our shopper and basket capabilities are hosted via our online web portal, our Temple platform, and can also be accessed via our Liquid Data Platform enabling speed to insights. 
"Last year we (PepsiCo) delivered the highest absolute growth of any CPG company, over a billion dollars in retail, and IRI, frankly, played a very big role." Frito-Lay North America

Frito-Lay North America 

What our clients are saying...

How can we help you supercharge your growth and profitability?


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