IRI Media Profilers

IRI Media Profilers?

Store-related advertising can generate significant revenue for both manufacturers and retailers. IRI’s store group profilers is a suite of solutions which will tell you which options work best for you.

Why IRI Media Profilers?

IRI’s experience in store group designs and analyses is unparalleled: Working on thousands of similar studies for both small local manufacturers and global major accounts.

Assess historical media campaigns’ performance to assess potential choices and identify key success factors that can be replicated nationally for a successful campaign.

With IRI Census scanner data in many countries, clients benefit from an enlarged choice of test stores and their matching control stores.

Use IRI’s census data to find the best possible test and matching control stores for the most reliable statistical evaluation.

IRI can deliver fast results for rapid action taking!

Focusing on a specific campaign, results for a test can be done in a few weeks (or less depending on the scope!).

IRI’s Media Profilers allow sync easily with InfoScan data, shopper study or even client data for enriched results and more actionable insights.

IRI is your leading partner with both a unique knowledge on FMCG categories and the ability to provide enriched store level analyses and more efficient results.