Understand what’s truly impacting your campaigns.

With an increasingly complex path to purchase, companies have a hard time quantifying how effective their campaigns are at the market level.

Shopper Marketing Measurement enables marketers to account for the differences in conditions between test and control markets to isolate the true effects of their campaigns. With IRI’s point-of-sale and causal data, our methodology allows marketers to understand the causality of brand sales when there is a change in marketing elements.

Learn more about IRI's other post-campaign capabilities, National Campaign Measurement, Multi-Touch Attribution, Matched Market Testing, and Unified Measurement.


Four decades of experience
in shopper marketing measurement

Flexibility to test pilots
before scaling nationally

Accurate view of the causality of brand sales
when a marketing element changes

Client Success Stories



How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us