Media

NATIONAL CAMPAIGN MEASUREMENT

Continuously monitor and measure media campaign and tactic performance.

The path to purchase continues to evolve, with consumers changing how they plan, shop and consume media. As a result, the advertising ecosystem has become more complex with the rise of multiple digital content platforms, the continued need to advertise on traditional channels and the growth of programmatic advertising. Marketers need media measurement that is fast, accurate and granular for in-flight optimization. 

IRI Lift™ is the industry’s most accurate media optimization and measurement solution, fueled by IRI’s industry-leading frequent shopper data set which includes over 500 million de-identified shopper loyalty cards. The solution measures digital, TV, social, CRM, and out of home (OOH) advertising impact on in stores sales. 

Learn more about IRI's other post-campaign capabilities, Shopper Marketing Measurement, Multi-Touch Attribution, Matched Market Testing, and Unified Measurement.

Client Success Stories

Identify In-Flight Campaign Opportunities

A top food manufacturer used IRI Lift to measure and optimize its campaign performance, allowing them to understand sales lift and identifying an opportunity to increase sales lift an additional 40 percent. LEARN MORE  

Uncover Key Insights for Campaigns

Sun Products used IRI to analyze multiple campaigns across brands, identifying that a DVD promotion had a 700 percent higher return than other campaigns, as well as other insights that could be applied to future campaigns. LEARN MORE