IRI Media Models

Media spends are a huge part of a company’s budget. While the media environment keeps evolving, we assess where to invest and tell you which campaigns are efficient. Use predictive analysis to optimise your media activity in order to maximise product, account and manufacturer profit;

Why IRI Media Models?

Enjoy € millions sales lifts

IRI Media Models’ recommendations systematically deliver brand sales lifts of 5-7%+, and/or deliver several million euros.

Scalability, speed & flexibility

IRI’s Media Model solutions benefit from the best methodologies and the finest teams for the most accurate, scalable and flexible solutions on the market!

Best-in-class technology!

IRI is identified by the industry as the top modelling leader in its field, with a unique methodology powered by IRI Liquid Modeling™ and proven by measured statistical results to enable the measurement of detailed media impacts.

How We’re Different


IRI Media Models is an econometric solution based on the Liquid Modeling™ platform that delivers consistent, scalable and highly precise analytics. We bring together store-level data and the best analytics methodology to help clients take the right decisions for their media campaigns, and build a successful plan to grow their brands.


Measuring media campaigns for improved ROI

A large UK retailer with business in food and general merchandise wanted to better plan by improving its understanding of general questions such as media channel ROI, along with more tactical questions. IRI Marketing Mix model evaluated the different campaigns and channels to enable the client to optimise marketing spend most effectively.

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How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.


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