IRI Marketing Foresight™

Improve brand and shopper ROI with an on-demand marketing planning and measurement platform that simulates, diagnoses and optimises spending for brands and portfolios.

IRI Marketing Foresight™

 

SEE HOW IT WORKS

 

Why IRI Marketing Foresight?


Always-on platform


Real-time analytics

 


Integration of best-in-class media metrics

 

Companies that use IRI Marketing Foresight (MMX) typically see up to a 4% improvement in sales and up to a 15% improvement in marketing ROI
As the shopper journey becomes more complex, customers are regularly exposed to multiple touch points. Unfortunately, many analytic solutions don’t consider this fragmented media landscape. Instead, they are based on backward-looking analytical models that try to explain past performance, leading to missed opportunities for better marketing spend and execution decisions.

IRI Marketing Foresight™ (MMX) lets you continually measure and adjust your current and future marketing initiatives based on ongoing new insights. This “always-on” platform uses granular performance metrics from IRI’s Marketing Mix (MMX) modelling process to give you the latest simulations and optimisation scenarios. It includes real-time interaction with analytical models, so that you can make better planning and spending decisions right now.

SCENARIO-BASED PLANNING
PERFORMANCE TRACKING
OPTIMISE MARKETING RESOURCES
ON-DEMAND DYNAMIC REPORTING
BUSINESS REQUIREMENTS

Results

Marketing Mix Analysis

A global health, hygiene and home products company needed to maximise sales and ROI for one of its key “challenger” brands. IRI developed a model to measure, optimise and forecast the impact of marketing and developed several strategies to maximise spend. The client achieved a 7 percent revenue improvement with the same spend.

Purchase Impact

A global food and household products manufacturer wanted to deploy its marketing more effectively to increase share. Using advanced analytics and client data, IRI quantified each marketing activity’s impact on purchase. The client achieved a 2-3 percent market share improvement, with 4-6 percent total improvement expected.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

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