Data from traditional store channels, such as taverns and local bottle stores and the inclusion of observational sales data, provides you with a high degree of in-depth intelligence and actionable insights.
Evaluate your actual liquor performance across different data sets and markets by integrating your scan TEG and audited traditional trade data into one platform or report so that you have the market performance information you need in one place. Insights, trends and key news is quickly accessible by your team members, giving you the complete picture never seen before.
“Diageo has partnered with IRI for more than 10 years and believes its investment with IRI in the traditional trade audit will deliver a competitive advantage in unlocking the real value and insight of this sector of the market.”
- Justin Korte
Commercial Director South Africa
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