Private label’s regional market share has grown year on year to 39.4% with growth the strongest in the United Kingdom (UK), Germany, Italy and Spain where it is outperforming national brands. Retailer assortment expansion, development of more innovative, premium products with a fine balance between price and quality provide differentiation in a bid to drive to shopper loyalty.
In the USA, share also increases as purchasing of private label products grows across all income ranges and age groups.
This IRI Special Report provides FMCG marketers and retailers with private label shopper, sales, price and promotion trends across seven European countries and the US.
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