Blog

Shopper Data Is the Key to Sizzling Up Long-Term Success

Which shoppers are most important to your brand’s success? Without shopper data, is there any way to answer these important questions?

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What Most “Optimized” Ad Campaigns are Still Missing

Advertisers and their agencies are intensely focused on the return on ad spend (ROAS) of their campaigns, and rightly so. However, much of that focus has been on “return” and less on the “spend” part of the equation.

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Follow the Laws of Physics to Reduce Retail Disruption

Consumers continue to disrupt the marketplace as they increasingly prefer seamless omnichannel shopping experiences over brick-and-mortar-only ones.

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Balancing the Changing Consumer Pendulum in Fresh Foods

Due to cultural shifts, widening economic inequality and generational influences, the U.S. now has the most diverse consumer landscape in history.

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The Best of Both Worlds: Panel and Shopper Loyalty Data

Anybody working in consumer packaged goods (CPG) on the manufacturer or retailer side over the past 20 years is likely very familiar with panel data. It’s like a dependable, reliable friend – always there when you need it, and something you can count on it to provide solid ad...

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New Product Engagement: Differences Across Racial and Ethnic Groups 

IRI’s New Product Pacesetters research has identified that not addressing the changing the population mix is a key ingredient in reducing total year one sales for new products.

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CPG New Product Innovation: What Winners Do Differently

To resonate with shoppers today, a product needs to appeal to consumers by hitting on a multitude of needs and wants such as offering a great experience, meet or exceed consumer expectations, and demonstrate a commitment to simplicity, either in ease of use, simple ingredients...

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Collaboration Paves the Path to Private Brand Growth

There are specific strategies that both private brands and manufacturer brands can focus on to meet shoppers’ needs, build loyalty and drive performance.

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The New Goal of Big Data and Technology: Be Faster Than the Speed of Change

I recently spoke at Cooler Screens’ inaugural Summit along with several CPG leaders and luminaries. The consistent theme among all the speakers was speed.

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Reducing Out-of-Stocks: Solving This $47 Billion CPG Challenge

It sounds simple: make the customer experience great! If only it were that easy…

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The Growing Acceptance of Plant-Based Foods

It’s clear that consumers across the board have a growing interest in plant-based foods, including plant-based protein.

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The Self-Care Revolution: How Brands Are Helping Consumers Help Themselves

As the cost of healthcare continues to rise, many consumers are taking their health and wellness into their own hands through an array of self-care activities.

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Loyalty Card Data Illuminates $25 Million Aisle Opportunity

Loyalty card data (aka frequent shopper program data) is a key to success.

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Trade Investment: A Powerful Lever for Long-Term Growth

Despite increased investment in trade promotion by CPG manufacturers in recent years, IRI data demonstrates that companies are generally earning less for it.

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Three Key Strategies to Improve E-Commerce Sales

The lack of online grocery adoption creates a huge opportunity for CPG manufacturers and retailers to leverage the latest e-commerce insights to identify and act on significant growth pockets.

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Setting the Pace for Innovation in Dairy

Dairy has been seeing some particular challenges in recent years, including with the rise of dairy alternatives and plant-based proteins, as well as other challenges.

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Battle of the Brands…or Hair Today, Gone Tomorrow

As retailers and manufacturers struggle to understand the purchase dynamics of each category, consumers are roaming the aisles to find products that satisfy their individual needs.

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Fat is Back: The Rise of Whole-Fat Dairy

Low fat, no fat, less fat, whole fat. It sounds like the beginning of a Dr. Seuss rhyme but it’s actually the evolution of Americans’ discussions around diet, nutrition and, yes, fat.

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IRI Gives Back to Benton County as Presenting Sponsor of 2018 CAC Cherishing Children Event

IRI was the Presenting Sponsor for the Children’s Advocacy Center (CAC) of Benton County’s annual Cherishing Children dinner and award presentation attended by more than 900 people.

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Success in OTC: The Next Step is Online

Although digital is currently influencing the vast majority of all retail sales and offers numerous opportunities for brand awareness and growth, OTC medicine manufacturers are in a unique situation.

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