Market Performance and Strategy

Market Measurement

Measure what's happening in the marketplace.

Having point-of-sale information is a vital first step in being able to analyze sales trends, manage inventory, understand the impact of your marketing and much more. IRI's point-of-sale and market measurement capabilities offer comprehensive information on how much you're selling and how you're doing across specific channels, sectors, markets and segments.

Track data for all key retail channels as well as specialty sales.

Find out what’s happening in key channels such as big and small chain supermarkets, independent grocers, mass, drug, grocery wholesalers, convenience stores, gas stations, liquor / beverage stores, colmados (traditional grocery stores) and bakeries.

Access in-depth competitive analysis.

Gain a deeper understanding of how your product is performing in the market with information such as product share category, distribution channel importance, segment share of market, segment-to-segment comparisons, trend analysis and ranking reports.

How We’re Different

CAPTURE OVER 85% OF RETAIL CATEGORIES

PREFERRED POS PROVIDER FOR LOCAL RETAILERS

ACCESS TO SAM’S CLUB DATA REPORTS

DATA FROM GROCERY WHOLESALERS KEY SUPPLIERS TO THE COLMADOS

 

Results

What Our Customers Say

“(IRI has) the best category segmentation available.” – Retailer

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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