Market Performance and Strategy

Audit

Understand store programs and performance.

You and your team can’t be everywhere at once. IRI’s audit solutions alert you to what’s really happening with your merchandising, shelf space, displays and in-store promotions so that you can adjust your strategy and/or work with the retailer to make improvements if needed.

Our audit solutions help you understand what’s happening in the store, so that you can identify the in-store drivers for growth in your category.

Understand key areas in the store so that you can address issues around shelf space, validation of merchandising guidelines, out-of-stock issues, category management, assortment optimization, display execution, display partners and product visibility.

Increase your category sales.

Achieve optimal merchandising configurations with your displays, so that your in-store promotions are more effective and drive growth.

Get consistent results.

Data collected by IRI’s trained field auditors provide consistent results. We review invoices, daily logs and purchases, and take inventories at the beginning and end of each period.

How We’re Different

QUICK VISIBILITY INTO STORE CONDITIONS

HIGHLY DETAILED AND ACTIONABLE INFORMATION

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

 

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