Press Releases

Pharmavite Partners with IRI to Expand Consumer Insights Capabilities

04 March, 2020

Pharmavite, a leader in the health and wellness industry, has named IRI® as its preferred market and consumer insights partner. Pharmavite, the makers of Nature Made® vitamins, joins the growing list of companies utilizing IRI’s advanced analytics and modeling solutions to dri...

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IRI’s Larry Levin to Debut New Data on CBD Sales and Discuss Navigating Center Store Merchandising During Three Sessions at Convenience Retailing University

14 February, 2020

On Feb. 18, IRI’s Larry Levin and BDS Analytics’ Jessica Lukas will share how the convenience channel is doing among the leading retailer outlets capitalizing on the burgeoning CBD market and its opportune position to drive trips and dollars!

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Ad-ID, ARF, CIMM, IRI, and Kantar Launch Ad Metadata Initiative

06 February, 2020

The initiative seeks to standardize campaign data formats for easy interpretation, seamless interoperability, and improved cross-platform measurement across the advertising ecosystem

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IRI’s Chris DuBois to Navigate Current and Future U.S. Consumer Poultry Purchasing Trends at the Feed Strategy Conference

28 January, 2020

On Jan. 29, IRI’s Chris DuBois will navigate the current and future U.S. consumer poultry purchasing trends as they relate to antibiotic-free production, slow-growth trends boilers and feeding specifications during his presentation, What’s in the Cart? A Look at Consumer Poult...

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IRI Finds Consumers are Prioritizing Convenience and Value in Their Shopping Experiences

27 January, 2020

IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels

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IRI to Spotlight Emerging Consumer Trends in the Grocery Industry at FMI Midwinter Executive Conference

23 January, 2020

During the FMI Midwinter Executive Conference, IRI’s Larry Levin and Tim Grzebinski will discuss the emerging plant-based market, including cannabis, and its impact on CPG during their session titled “From CBD to Alternative Proteins: What Do Emerging Consumer Trends Mean fo...

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IRI’s Joan Driggs to Analyze the Impact of Technology on CPG at The Hatchery’s What’s Driving the Decade Networking Event

22 January, 2020

On Jan. 23, IRI’s Joan Driggs will analyze the impact of technology on the CPG industry during her presentation, “Grounded in Technology.” The session will focus on 2020 CPG and retail trends, including what consumers are purchasing, the ways in which they purchase these produ...

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IRI Recognized as the Vendor of Choice for CPG and Retail Marketers in Independent Analyst Report on Marketing Measurement and Optimization Solutions

16 January, 2020

For a Second Time, IRI Is a Strong Performer Recognized for Its Unified Measurement Model, IRI Liquid Data® Technology Platform and Rich Data Assets, Providing Deep Expertise in CPG and Retail Industries

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IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

07 January, 2020

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence™ firm and IBM Watson Developer Partner, today announced an upfront to launch a first-to-market pr...

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IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

06 January, 2020

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data

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IRI Joins Marketing Mix Modeling Program on Facebook

02 January, 2020

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights

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Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

10 December, 2019

Joint solution enables highly predictive, deeper understanding of ‘the why behind the buy’

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IRI’s Jennifer Pelino to Identify Industry Trends for Career Success at ARF’s Women in Analytics

02 December, 2019

On Dec. 3, IRI’s Jennifer Pelino will participate in an educational session on the methodology behind using AI for efficient and effective data management in everyday operations in her discussion “Workplace: Integrating AI into everyday work life, data literacy and a flexible ...

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IRI’s Robert Sanders to Dissect Today’s U.S. Supplement Market at the Council for Responsible Nutrition’s Annual Conference

07 November, 2019

On Nov. 8, IRI’s Robert Sanders will analyze IRI’s assessment of today’s U.S. supplement market across all sales channels, with an emphasis on consumer needs and a look to the future, during his presentation, “Supplement Users vs. Non-Users: What Do We Know?”

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Private Brands Research Series Showcases the Complexity of Consumer Shopping Expectations

07 November, 2019

FMI and IRI Cap Off Research Series on the Power of Private Brands, Revealing Profitable Insights

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IRI and BDS Analytics Announce Integration of Cannabis Dispensary Data into Liquid Data Platform

06 November, 2019

Provides First Offering of Cannabis Dispensary Data in a Syndicated Environment

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IRI Finds Consumers Turn to Private Brands for Better Value, Not Just Better Price

05 November, 2019

IRI Consumer Connect Survey reveals private brand dollar sales grew 3.8% in 2019, twice the rate of national brands

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IRI’s Nishat Mehta to Highlight Impact of Social Campaigns on Sales during ARF Webcast

29 October, 2019

On Oct. 30, IRI’s Nishat Mehta alongside Weber Shandwick’s Danti Chen will participate in the Advertising Research Federation’s webcast, “The Impact of Social Campaigns on Sales and Other Lower- Funnel Metrics.” The event is hosted by the Social Council of the ARF.

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IRI’s David Wyler to Examine the Effects of Transaction Data on OTT Results at ARF OTTxSCIENCE

21 October, 2019

On Oct. 22, IRI’s David Wyler will navigate the ever-expanding over-the-top (OTT) space during his presentation, “Using Transaction Data to Drive Results in OTT.” Marketers and partnering platforms must be strategic in how they use ad-supported content to both target their hig...

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IRI’s Joan Driggs to Analyze the Impact of Cannabinoids on the CPG Industry at Saint Joseph’s University’s Annual Food Industry Summit

14 October, 2019

On Oct. 15, IRI’s Joan Driggs will share consumer sentiment, perceptions and realities and the impact of cannabinoids on the CPG industry during her presentation, “The Budding Opportunity of CPG Cannabis.”

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