Press Releases

IRI’s Jennifer Pelino and Carl Edstrom to Present at ARF SHOPPERxSCIENCE 2019

08 July, 2019

Shopper marketing is changing rampantly, and staying competitive in today’s shifting retail consumer landscape can be challenging. Since disruption is creating more opportunities than challenges, the industry is responding with new approaches to succeed, increase market share ...

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New IRI Report Identifies Steps for Continuing to Grow a Product’s Value Proposition Even as Prices Increase

26 June, 2019

According to a new IRI Point of View, “The Psychology of Pricing: Reshaping Your Elasticity Curve,” when thinking about pricing, brands should combine traditional pricing best practices with product development and marketing initiatives in order to adjust shoppers’ perceived v...

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4C and IRI Deepen Relationship for Linear TV and OTT

18 June, 2019

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data

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ANA SeeHer Expands Validation on Gender Equality in Ads with Sales Data from IRI Lift

17 June, 2019

Groundbreaking study in partnership with ANA’s SeeHer concludes that closing the gender gap in advertising is good for business

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IRI Expands Presence at 2019 Cannes Lions; Hosts IRI Cannes Clubhouse

17 June, 2019

Experts to Share Insights across Multiple Forums on Artificial Intelligence, Gender Equality, Big Data and Marketing, and Media Effectiveness

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IRI Consumer Connect Survey Finds Younger Millennials Outspending Older Cohorts on Food and Beverage Purchases

04 June, 2019

Edibles’ Inflation Softened in Q1 2019; Interest in Sustainable and Plant-Based Products Continues to Grow

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IRI and BDS Analytics Join Forces to Provide a Fully Integrated Understanding of the Legal Cannabis and CBD Market

29 May, 2019

Combines BDS Analytics’ Cannabis Retail Data and Cannabinoid Expertise with IRI’s Leading Technology to Enable Access to Cannabis Data and Insights on a Best-in-Class Analytics Platform

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IRI and Label Insight Join Forces to Provide Enhanced Ingredient-Level Insights and Analysis

28 May, 2019

New capability helps CPG manufacturers and retailers track growth and opportunities, leveraging thousands of new product and label attributes within the IRI Liquid Data platform

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IRI to Present on Skillsets Required of Modern-Day Researchers and Tips for Managers to Help Teams Succeed at The ARF Women in Analytics Event

21 May, 2019

On May 22, IRI’s Jennifer Pelino will present individually and with a panel of women industry leaders on the researcher’s role within organizations and best methods for recruiting, hiring and structuring strong teams in their event, titled, “The New Researcher: What skills you...

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IRI to Reveal Trends to Watch in the Snacking and Confectionery Markets at the NCA Sweets and Snacks Expo

20 May, 2019

On May 21, IRI’s Sally Lyons Wyatt will share the latest trends in snacks and how retailers can leverage consumer snacking habits to grow their bottom line during her session, “State of the Industry – Snack: Snacks Rule Center Store.” On May 22, IRI’s Larry Levin will provide ...

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IRI to Discuss How Manufacturers Can Successfully Meet Consumers’ Demands for Product Transparency at the P2P Summit

14 May, 2019

On May 16, IRI’s Robert I. Tomei and Larry Levin will share insights into consumers’ evolving purchasing patterns on the Summit’s transparency track during their session titled, “New Product Innovation: Creating Success in a Shifting Consumer Landscape.”

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IRI’s 2018 New Product Pacesetters Reveals Most Successful Brands Focus on Wellness, Indulgence and Convenience

08 May, 2019

New Report Offers Food for Thought on CPG Innovation; Smaller Brands Account for Half of New Product Launches; Beauty Outpaces Other Non-food Categories

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IRI and Influential Demonstrate Effectiveness of 5-hour ENERGY Influencer Marketing Campaign

01 May, 2019

5-hour ENERGY shots influencer campaign’s return on ad spend is more than six times higher than average social media food campaigns

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IRI Launches In-Flight Measurement Optimization Solution for Increased Speed in Obtaining Real-Time Campaign Insights

23 April, 2019

Expands IRI’s Expansive Portfolio of Solutions for Real-Time Measurement of Ongoing Campaigns

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IRI to Break Down Generational Shopping Habits and Their Impact at NFRA Executive Conference

08 April, 2019

During his session titled, “Uncovering Hidden Gems of Gens,” IRI’s Chris von der Linden will present research on what drives different generations within the grocery store, their unique shopping behaviors and the implications of these insights for manufacturers and retailers a...

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IRI to Discuss Store Brand Trends and Growth Strategies at ECRM Store Brands Health and Beauty Care EPPS Conference

08 April, 2019

On April 8, IRI’s Kathleen Kemmet will discuss why store brands are outpacing the growth of national brands, particularly across health and beauty categories, during her session titled “Store Brands Trends & Opportunities.”

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Trax and IRI Form Alliance to Enhance CPG Shelf Execution

04 April, 2019

Trax, the leading provider of computer vision solutions for retail, and IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, have formed an alliance that provides consumer packaged goods manufacturers with greater insights for be...

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IRI and CHPA Study Finds OTC Medicines Save U.S. Health Care System $146 Billion Each Year

28 March, 2019

IRI National Consumer Panel survey results quantify direct and indirect savings, driven by access to self-treatment and substitution of OTC products for prescription drugs

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IRI to Share Insights on Consumer Food Shopping Trends at 54 th Annual Food Marketing Conference

25 March, 2019

CPG companies know that U.S. consumers’ eating preferences cross a wide spectrum. Understanding the factors that drive these variances is the key to innovating product lines and capturing more “share of stomach.”

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