Because you can never stop innovating.
It's a fact - 60 to 80 percent of new FMCG product launches fail in some way. Those that don't fail rarely make substantial inroads with revenue until year two. Our Innovation solutions give you the direction you need to help make your new product a success, from concept to launch and beyond.
IRI's innovation solutions help you identify what you need to know to be successful when developing and launching new products.
 
After launch, we monitor sales, share and distribution, comprehend consumer awareness, interest and satisfaction, as well as determine where the new product is sourcing volume.
We optimise the launch plan by identifying additional growth opportunities.
 

How we're different

Understanding the actual shopper behaviour
Our approach is targeted toward key consumer and shopper segments, and anchored in actual behaviour - what shoppers do, not just what they say they do.
50+ years of market structure knowledge
Linking Hendry’s market structure with our rich consumer and shopper insights assets, as well as other predictive marketing analytics capabilities, gives our clients competitively-advantaged insights.
Shopper-defined competitive set across categories
We assess how shoppers today actually look for solutions across a wide range of categories, rather than relying on predetermined competitive-set definitions to find and size innovation.
How can we help you supercharge growth and profitability?

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