News
27/10/2017
By getting all the data they hold from disparate sources, integrating and analysing it, brands can derive insight that maximises both the online and offline shopping experiences. Stephanie Augier of IRI offers six tips for employing smart data to improve retail performance and make commercial gains.

10/10/2017
Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real estate, Anheuser-Busch/InBev (ABI), IRI and the Category Management Association (CMA) partnered on a new study — the results of which were released recently to Convenience Store News.

9/10/2017
With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

28/08/2017
Gaining access to an increasing amount of data does not necessarily lead to better decision-making.

23/02/2016
February 23 2016 - Retail and healthcare data giant IRI has appointed former Reckitt Benckiser exec Caspar Netscher as Executive Vice President of Regional Client Growth Development (CGD), based in its Netherlands office.

9/11/2015
Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retailers need to take a more sophisticated approach to range optimisation.

3/11/2015
Research has found that over half the goods in British shops are sold as part of a promotional offer. The recurrent use of deals could harm supermarkets and major retailers in the long-term as discerning consumers come to expect them and the ‘special’ part of the offer is rendered, well, invalid.

2/11/2015
Deals such as multi-buys account for 28.6% of sales in Europe overall, with critics accusing UK retailers of using promotions to obscure true cost of goods

22/10/2015
Across Europe, promotional activity in the grocery sector has been largely static in the past year but individual markets have experienced very different outcomes, according to a new report.

12/10/2015
Analysis by global insight leader IRI indicates that the massive range reductions which UK supermarkets and grocery retailers had been expected to make in 2015 have not yet manifested.

12/10/2015
Beer, wines and spirits (BWS) has been among the hardest-hit categories as supermarkets culled their ranges this year, according to new research.

4/10/2015
FMCG market and shopper intelligence firm IRI has stated it believes that further growth opportunities exist for premium cider within the UK convenience sector. Although cider sales passed £1 billion last year after several years of growth, the sector is struggling, says IRI.

24/09/2015
Even the most price-focused brands have come to understand the importance of customer loyalty in recent years. Michael O'Leary, CEO of Ryanair – once famous for its stark approach to customer service – recently credited its 25% profit increase to the "enhanced customer experience" it now offers.

30/07/2015
NPD has been crucial for confectioners over the past year, with candy players investing in a new breed of softer gummy sweets and chocolate brands forking out on snacking formats and innovative new flavours. 


7/07/2015
Global insight leader, IRI, has launched Convenience Market Place, a transformational solution that provides retailers with granular-level insight and data across the UK Convenience channel

1/07/2015
IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets.

28/06/2015
British grocer Waitrose has selected global insights firm IRI for business insights with the partnership commencing in September.

24/06/2015
Ferrero should move its newly acquired Thorntons business out of discount stores to help it capitalize on the growing premium segment in the UK and abroad.

16/06/2015
Everyone from marge to veg spread players is adding butter to recipes as the wider spreads market slides. Is it paying off?