Stronger together.

We fundamentally believe that delivering differentiated growth for our clients requires deep, highly integrated partnerships with a variety of best-of-breed companies.
This means we work closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help our clients more effectively compete in their various markets and exceed their growth objectives.
We’re committed to our partnership philosophy and continue to actively enhance our ecosystem of partners through alliances, joint ventures, acquisitions and affiliations.

The IRI Partner Ecosystem includes companies such as:

Thought leadership and analyses around trends and insights shaping the industry
Comprehensive digital consumption data for digital planning, activation and optimization
Retail shopper transaction data for advanced insights and analytical models
Highly dimensional demographic information for more accurate digital, retail and manufacturer targeting
Best practices, product classifications and client-by-client partnerships for more in-depth consumer views
Product launch and consumer activation solutions to enhance success
Panel and retail purchase transaction data for multichannel media planning, targeting and measurement
MasterCard Advisors
Full market view of retail spending and comparison of in-store basket purchases to broader spending trends
Hyper-local targeting and campaign analysis to better understand ROI of digital shopper marketing campaigns
Millward Brown Digital
Ad-effectiveness and cross-media expertise to measure the value of marketing investments
Prescriptive analytics engine to distill Big Data into actionable recommendations.
Oracle Data Cloud
Direct-to-consumer digital marketing activation to deliver personalized customer interactions
Oracle Social Cloud
Unified cloud-based social platform to manage and scale customers across different social media channels.
Cross-platform media consumption data, including TV viewership data, to understand the impact on FMCG sales
Market measurement, segmentation and industry expertise for success with natural/organic and specialty products
Sizing, tracking and evaluating Hispanic consumer marketing opportunities and effectiveness