Plan, target, activate and measure
your consumers and shoppers with
accuracy.

Gain new insights into what consumers do and activate against them at speed.

The future of FMCG is about bringing a one-to-one shopper-centric marketing and execution strategy to drive growth. Our Consumer and Shopper Intelligence solutions focus on leveraging our data and expertise to develop deeper shopper insights, segmentations, opportunity sizing and activation strategies that empower you to "win" the sale and the shopper.
Insights
Understand all of the consumer dynamics that are driving your brand and category growth.
Integrated solutions + insights based on large consumer data sets can be activated and then measured.
Leverage the unique consumer insights that come from accessing our large consumer panel dataset.  
Understand consumers' "in-the-moment" shopping, consumption and usage behaviors..
Segmentation
Profile shoppers based on attitudes and/or purchase behavior.
Segmentation solutions profile shoppers based on attitudes toward major trends including the economy, technology, nutritional habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.
Profile shoppers based on attitudes toward specific custom client views, including segmentation, to match to a client's own proprietary consumer databases.
Innovation
Uncover  potential new 'white space' opportunities.
 Our approach leverages shopper behavior, attitudinal, usage and point-of-sales data. 
Targeting
Define the perfect audience for your products using shopper data.
Create a target based on previous purchase behavior — what customers actually do, not just the demographic they fit into.
Target with context. Know what motivates your shoppers, how they respond to digital media, and where they live.

How we're different

Broad and deep consumer and shopper expertise
Our market-leading consumer and shopper intelligence solutions include world-leading experts, our extensive panel, and a rich portfolio of capabilities - all designed to help you reach the right consumer at the right place and with the right message.
IMMEDIATE INSIGHTS AT THE PUSH OF A BUTTON
Our consumer and shopper capabilities are hosted on our IRI Liquid Data™ platform, enabling speed to insights.
"Last year we (PepsiCo) delivered the highest absolute growth of any CPG company, over a billion dollars in retail, and IRI, frankly, played a very big role." Frito-Lay North America

Frito-Lay

What our clients are saying...

How can we help you supercharge your growth and profitability?


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