12 December, 2019
The world is changing at an incredible pace and consumer preferences are more complex than they were 10 years ago. The next generation of consumers are far more fickle, experimental and granular than those that went before. This makes it harder for all businesses, and retailer...
23 October, 2019
You could say it’s been another ‘grate’ year
for cheese. In pre-packaged grocery, not
only is cheese the fifth-largest category,
it has been the number one contributor
to actual value growth (+$31.1m)...
10 October, 2019
FMCG consumers are less engaged and predictable than they have ever been, less loyal than previous generations and more interested in personalised experiences, Andrew Appel, president and chief executive officer, IRI, writes.
The challenge this presents to manufacturers and r...
05 September, 2019
The major challenge we face as an industry today is that consumers are always several steps ahead of us. And the gap is only widening, fuelled by technology, availability of products and diverse consumer needs. As noted journalist Graeme Wood put it, “change has never happened...
01 July, 2019
Packaging innovation is being challenged by rapidly escalating consumer expectations. As a result, a wide range of initiatives are being trialled and adopted locally and globally to dialup sustainability narratives. Such initiatives are being leveraged to become key brand diff...
04 June, 2019
A singular and shared understanding of today’s consumers needs to be at the centre of business building strategies and supporting marketing campaigns. Consumers today, as always, are motivated by better shopping experiences and more relevant marketing communications – brand an...
01 June, 2019
Recent IRI research has highlighted that over one third of New Zealanders are limiting or completely restricting at least one allergen from their diet. This is aligned with trends we are seeing in the United Kingdom. Interestingly, we are also near the top of the ladder – comi...
30 May, 2019
Information Resources, Inc. (Chicago, IL) gained its first clients in 1979 and its output over succeeding decades was marked by unmatched invention.
01 May, 2019
Health and wellness has changed over the years into a more holistic approach that encompasses one’s mind, body and emotion. We are adopting a 360° self-care approach that goes beyond simply treating illness and disease. We engage in much more proactive management and active co...
01 May, 2019
This month’s IRI Insights take a slightly different look at the market, detailing how the total off-premise market has performed over the last 12 months to March (03/03/19).
29 April, 2019
Up until recently, when retailers expanded their store network, it was vital that no matter where in the world customers shopped, they could expect the same kind of experience inherent to the brand. But now…
28 April, 2019
Hair salons are getting the snip as households make cutbacks to stretch their dollars further. Almost three in five consumers have confesses to going to hairdressers less often to save money, according to new research…
26 April, 2019
Hair salons are getting the snip as households make cutbacks to stretch their dollars further. Almost three in five consumers have confessed to going to hairdressers less often to save money, according to new research…
25 April, 2019
Known as the Internet of Things (IoT), people are consuming information from more connected devices and as a result, marketing practices are rapidly changing. Retailers need to learn how to speak to customers through more channels than before…
01 April, 2019
We spend on average 32 minutes
cooking a main meal during the work
week. Therefore, it is no surprise we
are always on the lookout for shortcuts
when it comes to purchasing,
preparing, cooking and cleaning-up
after our meals. In fact, 42 percent of
18 to 44 year olds re...
01 March, 2019
The rapid escalation of healthcare costs has played a major role in inspiring a strong commitment to self-care in the US. Consumers' intentional behaviours and purchasing trends have fuelled changes across fast-moving consumer goods…
28 February, 2019
2018 was a year of innovation that appealed to multi-faceted needs in New Zealand. IRI explores the concept of ‘wellness’ as New Zealanders make trade-offs…
01 February, 2019
Nutrition science and debate is constantly evolving and open to interpretation by consumers and governments. Since November 12, 2018, hemp seed has been able to be sold as a food in New Zealand. Will hemp become the next hero…
01 February, 2019
The increased demand for plant-based diets has resulted in a diverse range of product innovation which targets vegan, vegetarian and flexitarian consumers now available in the supermarket environment. The trend represents a growing opportunity…
01 January, 2019
IRI shares a snapshot of the seasonal chocolate market.