Media Coverage

Finding success through innovation

05 September, 2019

The major challenge we face as an industry today is that consumers are always several steps ahead of us. And the gap is only widening, fuelled by technology, availability of products and diverse consumer needs. As noted journalist Graeme Wood put it, “change has never happened...

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Finding success through innovation

Rethinking Responsible Packaging

01 July, 2019

Packaging innovation is being challenged by rapidly escalating consumer expectations. As a result, a wide range of initiatives are being trialled and adopted locally and globally to dialup sustainability narratives. Such initiatives are being leveraged to become key brand diff...

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Rethinking Responsible Packaging

A single and shared understanding is the key to business growth

04 June, 2019

A singular and shared understanding of today’s consumers needs to be at the centre of business building strategies and supporting marketing campaigns. Consumers today, as always, are motivated by better shopping experiences and more relevant marketing communications – brand an...

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 A single and shared understanding is the key to business growth

Freedom of Choice

01 June, 2019

Recent IRI research has highlighted that over one third of New Zealanders are limiting or completely restricting at least one allergen from their diet. This is aligned with trends we are seeing in the United Kingdom. Interestingly, we are also near the top of the ladder – comi...

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Freedom of Choice

How 2011 Enabled Information Resources, Inc. to Develop Strategic & Tactical Advantages

30 May, 2019

Information Resources, Inc. (Chicago, IL) gained its first clients in 1979 and its output over succeeding decades was marked by unmatched invention.

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How 2011 Enabled Information Resources, Inc. to Develop Strategic & Tactical Advantages

IRI Liquor Knowledge

01 May, 2019

This month’s IRI Insights take a slightly different look at the market, detailing how the total off-premise market has performed over the last 12 months to March (03/03/19).

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Wellness Wisdom: Paradigm shift in health management

01 May, 2019

Health and wellness has changed over the years into a more holistic approach that encompasses one’s mind, body and emotion. We are adopting a 360° self-care approach that goes beyond simply treating illness and disease. We engage in much more proactive management and active co...

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Wellness Wisdom: Paradigm shift in health management

Creating a closer connection

29 April, 2019

Up until recently, when retailers expanded their store network, it was vital that no matter where in the world customers shopped, they could expect the same kind of experience inherent to the brand. But now…

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Creating a closer connection

Family budget takes a haircut

28 April, 2019

Hair salons are getting the snip as households make cutbacks to stretch their dollars further. Almost three in five consumers have confesses to going to hairdressers less often to save money, according to new research…

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Hair salons, personal care products snipped from household budgets, survey suggests

26 April, 2019

Hair salons are getting the snip as households make cutbacks to stretch their dollars further. Almost three in five consumers have confessed to going to hairdressers less often to save money, according to new research…

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Turning data into information in the age of IoT

25 April, 2019

Known as the Internet of Things (IoT), people are consuming information from more connected devices and as a result, marketing practices are rapidly changing. Retailers need to learn how to speak to customers through more channels than before…

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Turning data into information in the age of IoT

Conveniently Convenient

01 April, 2019

We spend on average 32 minutes cooking a main meal during the work week. Therefore, it is no surprise we are always on the lookout for shortcuts when it comes to purchasing, preparing, cooking and cleaning-up after our meals. In fact, 42 percent of 18 to 44 year olds re...

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Conveniently Convenient

Taking Charge: Consumer Health and Wellness Drives a $450BN Opportunity in the US

01 March, 2019

The rapid escalation of healthcare costs has played a major role in inspiring a strong commitment to self-care in the US. Consumers' intentional behaviours and purchasing trends have fuelled changes across fast-moving consumer goods…

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Innovation Driving Growth

28 February, 2019

2018 was a year of innovation that appealed to multi-faceted needs in New Zealand. IRI explores the concept of ‘wellness’ as New Zealanders make trade-offs…

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Meat-free options growing in popularity

01 February, 2019

The increased demand for plant-based diets has resulted in a diverse range of product innovation which targets vegan, vegetarian and flexitarian consumers now available in the supermarket environment. The trend represents a growing opportunity…

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High Hopes for Hemp

01 February, 2019

Nutrition science and debate is constantly evolving and open to interpretation by consumers and governments. Since November 12, 2018, hemp seed has been able to be sold as a food in New Zealand. Will hemp become the next hero…

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IRI Insights: Unwrapping Christmas 2018

01 January, 2019

IRI shares a snapshot of the seasonal chocolate market.

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You can bet on better for you

01 December, 2018

Health and wellness is a hot topic for consumers today as more Australians proactively engage with trends that reflect their increasingly health-conscious lifestyles…

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Study: Start at the Core to Optimise Your Beer Assortment

10 October, 2017

Within a convenience store retail outlet, the cold vault space is the beachfront property in the store and, on average, there are typically five cold vault doors dedicated to beer. To help c-store retailers optimize their beer assortments within that valuable in-store real est...

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Is The Retail Sector Ready To Turn Big Data Into Smart Data?

09 October, 2017

With the overwhelming amount of data available, Stephanie Augier, European lead for analytics at IRI, discusses the importance of analysing Big Data to unlock its full potential.

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