Recognized Market Leadership in
Measurement and Analytics

IRI is proud to be recognized in recent industry analyst reports, reflecting the value we provide our customers in the evolving consumer marketing and personalization landscape.

Vendor Landscape: Retail Planning Systems 2017

Forrester’s “Vendor Landscape: Retail Planning Systems 2017” report lists the IRI Retail Analytics Suite among the planning solutions for retailers to consider in their applications road maps.

With new competitors, newly empowered consumers and an increasing range of merchandise, retailers need technology solutions to develop consistent sourcing, supply chain, intelligent retail planning, merchandising, campaigns, planning assortments and marketing plans. Forrester Research shows these activities are becoming more integrated and advises companies to invest in accelerated planning and execution to anticipate changing demand patterns and delight customers.



Market Guide for Attribution and Marketing Mix Modeling

Attribution and marketing mix modeling solutions measure the impact of marketing and media efforts, and suggest ways to improve that impact. Increasingly, marketing leaders use both methods - either in parallel or unified within the same platform - to expand the scope and precision of their measurement. One of IRI’s key differentiators is that we offer both a unified and a la carte approach.

We believe this is why IRI has been recently named in Gartner’s Market Guide for Attribution and Marketing Mix Modeling.

Read the report and learn more about IRI’s applications, including IRI Marketing Foresight for marketing mix models and IRI Lift to examine multi-touch attribution and optimize campaigns while they are in-flight.

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