Consumer Health

Unlocking the Growth Opportunities

Health is a complex and engaging issue for consumers today, as Australians adopt a more holistic and personalised approach to optimising their physical and emotional wellbeing. Consumer health represents a compelling opportunity to drive value for industry players at a time of relentless pricing and margin pressure in Australian FMCG retail.

IRI’s latest Times & Trends “Consumer Health: Unlocking The Growth Opportunities” discusses five key health trends that are driving the growth within FMCG in Australia, and how brands can capitalise on these to activate and engage their shoppers.

 

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Consumer Health