Dan is the General Manager of IRI UK, and has a wealth of experience built up over the last 20 years with the business. Having started at IRI in 1995, Dan's initial focus was on commercial roles, and he led a number of major client relationships within the UK. Following this, he went on to own a number of key strategic initiatives in UK, Europe and India, driving business transformation, process optimisation and insight capability improvement. In 2007, Dan returned to the International Strategic Business Development team, leading several major client relationships for IRI across the European region.
In October 2010, Dan was appointed to his current role of UK General Manager, and in that time has focused on leading his UK team to deliver against the IRI Growth Delivered stategy for our clients. Most recently, Dan has overseen the integration of our wholesale and convenience business units into the UK organisation, the rapid development of our capabilties for retailers, and the launch of a new suite of services designed to vastly improved retailer manufacturer collaboration in order to drive mutual growth.