Press Releases
IRI Reveal European Food Manufacturers at Risk of Losing Control on Nutritional Labelling
19/9/2018

Food manufacturers need to get serious on nutritional labelling or risk losing control of the issue entirely according to analysis by IRI, the big data and technology expert for consumer industries.


Google Selects IRI to Join New Measurement Partners Program
18/7/2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent


IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions
23/5/2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise


‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories
4/4/2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.


Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report
23/10/2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping


Healthy eating trend boost for vegetarian, free-from and organic food producers
2/10/2017

IRI survey of shoppers across Europe finds more than two thirds are buying healthy food
German shoppers most likely to buy organic food (versus half of Europeans) 39% of shoppers buying vegetarian food options
‘Free-from’ food on the shopping menu of one third of shoppers


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
21/9/2017

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
21/9/2017

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


Globus selects IRI as its preferred partner for data sharing and technology in Germany
11/9/2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers


Cooperation agreement entered into by IRI and EROSKI
17/7/2017

EROSKI to develop innovative supplier collaboration platform with IRI


IRI calls for industry standard on Big Data Collaboration
6/7/2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth


IRI and M&S to address Consumer Goods Forum Global Summit 2017 on how retailers and CPG manufacturers can share big data for smart growth
8/6/2017

Price rises and private label drive up sales of olive oil across Europe
3/5/2017

IRI Announces Enhancements to IRI Lift, Launching Lift for TV Solution to Measure the Impact of Television Advertising on Sales
4/4/2017

Expands IRI’s Digital Advertising Measurement Solution, IRI Lift, to Include Television Advertising


IRI in conjunction with Australian Liquor Stores Association arm Liquor industry with new insights to drive growth in 2016.
23/3/2016

Key findings in the ALSA-IRI State of the Industry Report for 2015 confirm Australia’s retail liquor market continues to face many challenges.


IRI appoints former Reckitt Benckiser commercial executive as Executive VP of regional CGD
23/2/2016

Caspar Netscher – who also has a background in FMCG and telecoms – leads a focus on new business revenue and client retention


Launch of IRI Holistic Retail Solution will help retailers find fast insights from Big Data
11/2/2016

Bracknell, U.K – 11 February, 2016 – The big data leader IRI has expanded its retail offer in Europe to provide advanced analytics of combined retail data sources in a single unified platform. The IRI Retail Holistic Solution (IRI HRS) is underpinned by IRI’s Liquid Data technology, which makes it possible to aggregate and find associations for trillions of data points in a matter of seconds.


Rising price of olive oil costs European shoppers 231 million euros
9/2/2016

Bacterial disease blighting olive trees in Italy and a poor harvest in Spain has knock on effect on olive oil prices across Europe Retailer own label olive oil prices increase faster than national brands but remain cheaper option for shoppers


New year spending on beers, wines and spirits in UK supermarkets rises 3% compared with 2014
11/1/2016

Overall decline in grocery sales slows across the full 6-week Christmas period; -0.6% down on 2014 compared with -1.3% for rest of year


Sweet-toothed UK shoppers spend £219m on Christmas cakes, puddings and confectionery in Christmas fortnight – 8.3% more than in 2014
6/1/2016

Overall supermarket FMCG sales for the fortnight are pushed into growth as final week spending tops £3bn, up 7.4% on last year