Several years after the official end of the Great Recession, the CPG industry is still struggling to find true and consistent growth. It has been challenging, to say the least. But 2016 presents exciting opportunities for CPG marketers. Some of these opportunities have been around for quite some time. Some are new opportunities, brought about by changing market dynamics and advances in analytic technologies and know-how.
In this report, IRI explores 2015 performance and expectations for 2016. The report reveals 10 trends that offer growth opportunities in 2016 and beyond and lays the groundwork for marketers looking to gain a deeper understanding of how key trends are impacting their brands so that they can develop finely tuned strategies that will set the stage for growth in 2016.
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