Determine the optimal price and trade strategy for your brand.


Trying to manage price and trade support across multiple brands and accounts can quickly become complex and labour intensive for any manufacturer. Speed to insights and providing a right-sized solution within budget are just as important as having the best solutions. companies need to balance corporate goals against brand goals while working within channel and competitive constraints.

IRI’s Price and Trade Advantage Mobile helps FMCG manufacturers leverage strong relationships with retailers while in the field. By using our approach to set, attain and maintain the right product price, clients can activate key demographics, create activation and achieve measureable revenue growth.