Press Releases

IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment
13/11/2017

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market leading LIQUID MODELING™* platform, the new IRI Assortment Optimization Superior and IRI Price & Promotion Superior solutions use store-level data to provide brands with critical business insights to keep up to speed with customers and competitors.


IRI Shopper Insights Report highlights growth of specialist stores over mass market as growing number of shoppers visit drug stores
08/11/2017

A new European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies* and make-up stores, is growing.


Product range rather than price or convenience drives consumers in-store – IRI European Shopper Insights Report
23/10/2017

For 60% range is main reason for store choice when grocery shopping in supermarkets/hypermarkets, while price is key for discounters and online shopping


IRI first to market with new analytics package for convenience retailers to help stores maximise sales and ROI
02/10/2017

Convenience retailers now have access to equivalent analytical capabilities as supermarkets to help with store layout, category management, price/promo and product assortment


More people buying vegetarian, free-from and organic food as healthy eating trend gathers pace
02/10/2017

British Grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
21/09/2017

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist half of digital infoseekers with in-store savings
80% of shoppers prepare a shopping list and 1 in 10 do this on their phone


European grocery shoppers become digital Infoseekers as the cost of shopping continues to rise
21/09/2017

1 in 3 shoppers uses the Internet to seek information before shopping
Smartphones assist 65% of digital infoseekers with in-store savings
84% of shoppers prepare a shopping list and 1 in 10 do this on their phone
Southern Europeans more focused than Northern Europeans on finding the best deal


Globus selects IRI as its preferred partner for data sharing and technology in Germany
11/09/2017

IRI’s Holistic Retail Solution provides advanced predictive analytics and transactional data insights to Globus and its suppliers


Boots UK and IRI announce customer insight platform partnership
23/08/2017

Boots UK announces today that it has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands*.


£3.7 billion worth of discounts disappear from supermarket shelves as promotions fall to lowest levels in 10 years – IRI Price and Promotion study reveals
11/08/2017

The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years,


IRI figures show we’re going nuts for coconut-inspired beauty products to the tune of more than £12m per year
31/07/2017

Sandwich, salad and sushi ‘Lunch on the go’ culture gives convenience retailers £36 million boost says IRI
27/07/2017

Meal deals help to drive category growth but convenience retailers reliant on sandwiches are missing out


IRI launches affordable analytics solution to smaller brands – offering marketing mix analysis for £7k in just three weeks
24/07/2017

Cooperation agreement entered into by IRI and EROSKI
17/07/2017

EROSKI to develop innovative supplier collaboration platform with IRI


IRI calls for industry standard on Big Data Collaboration
06/07/2017

IRI’s latest whitepaper on Big Data Collaboration calls for FMCG retailers and manufacturers to unify their data and analytics expertise in order to drive brand and category growth


IRI Launches New Growth Solutions Team to Unlock Opportunities for Manufacturers
15/06/2017

IRI and M&S to address Consumer Goods Forum Global Summit 2017 on how retailers and CPG manufacturers can share big data for smart growth
08/06/2017

Supermarket range cuts drive decline in sales of new product launches
25/05/2017

Revenue from NPD down by £99.6mn in the last year according to a new study by IRI

FMCG manufacturers finding it harder to get the distribution they need to make new product launches a success


Price rises and private label drive up sales of olive oil across Europe
03/05/2017

‘Selfie generation’ helping to create near £1bn cosmetics market
24/04/2017