Press Releases

Sales of glitter cosmetics hitting peak sparkle, up 321%, according to IRI
01/08/2018

Summer festivals and Love Island see shoppers buy 60,000 more glitter products


European Shoppers focusing more on quality than price with Olive Oil purchases as volume sales decline – IRI analysis
18/07/2018

Price inflation and higher production costs drive Olive Oil market up to €3bn


Google Selects IRI to Join New Measurement Partners Program
18/07/2018

IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent


Private label outperforms FMCG brands in Europe, as retailers up product quality in a bid to drive differentiation and loyalty – new IRI report reveals
05/07/2018

Regional value share for private label grows to highest levels at 39.4%


Sales of beard oil up impacting men’s razor purchases – IRI data analysis
22/06/2018

Sugar tax adds £5m in soft drink retail sales according to IRI market data
29/05/2018

– Bracknell, UK: Since the UK soft drinks sugar levy came into force on 6th April 2018, market data from IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, indicates that in the two weeks following the introduction of the sugar levy, sales of soft drinks rose in value by £5m to £167m per week.


Sales of sparkling wine, cakes and baking products up during Royal Wedding as shoppers toast the happy couple
25/05/2018

£1.68 billion spent in UK supermarkets during a week of wedding fever


IRI Recognized by Independent Research Firm as a Strong Performer in Marketing Measurement and Optimization Solutions
23/05/2018

Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise


Will the Asda-Sainsbury’s merger create a new retailer fit for the 21st century customer?
08/05/2018

Fighting Fat with numbers: data is at the heart of the war on obesity but how can suppliers wield it?
24/04/2018

Dan Finke, Managing Director IRI UK, the leading provider of big data and predictive analytics for FMCG suppliers and retailers, explains why the war on obesity cannot be won without investment in data and analytics technology.


‘On-the-go’ consumers driving sales of snacks across Europe – IRI 2017 top selling FMCG categories
04/04/2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.


Alcohol worth £16 billion is UK’s leading FMCG category – IRI’s launches Top Categories 2017 report
04/04/2018

IRI appoints Olly Abotorabi to newly created regional market insights role
03/04/2018

To meet growing demand by FMCG manufacturers and retailers for turning market read into actionable insights


Blakemore Trade Partners selects IRI SalesOut as its data sharing and technology partner
22/03/2018

SalesOut’s Unify Supplier Collaboration Platform will help Blakemore Trade Partners and its suppliers improve joint business planning


Demand for more natural ingredients in beauty products added £1.4m to sales of facial scrubs in last year according to IRI market data
19/03/2018

4 out of 10 of the top selling facial scrub brands use clay, sugar, salt or fruits as alternatives to microbeads


Beast from the ‘eats’ – shoppers spend £15 million on soup during week of bad weather, according to IRI sales data
09/03/2018

Sales of bird feed, bacon and milk also deliver boost to UK supermarkets


1 in 5 meals eaten out of home as European consumers favour service over home cooking
07/03/2018

New European report on Out of Home foodservice sales from IRI highlights increase in eating out throughout the day added €4.1bn to food service sales in 2017


IRI recognised as an Investor in People
31/01/2018

IRI, a leading provider of big data and predictive analytics for FMCG manufacturers and retailers has been awarded accreditation against the Investors in People Standard, demonstrating their commitment to high performance through good people management.


Gin-gle all the way
04/01/2018

Frozen meat sales up 11.3% as people seek to waste less food
Overall supermarket grocery sales for Christmas 2017 are flat compared with last year, taking price rises into account


IRI launches NEW range of analytics solutions designed to offer smaller brands affordable insights on Media, Price & Promotion and Assortment
13/11/2017

IRI, the provider of big data and predictive analytics for FMCG manufacturers and retailers, has announced the latest in its range of affordable solutions tailored for smaller brands that would otherwise be unable to get access to analytics technology. Based on IRI’s market leading LIQUID MODELING™* platform, the new IRI Assortment Optimization Superior and IRI Price & Promotion Superior solutions use store-level data to provide brands with critical business insights to keep up to speed with customers and competitors.