IRI in the News


Deals such as multi-buys account for 28.6% of sales in Europe overall, with critics accusing UK retailers of using promotions to obscure true cost of goods

Across Europe, promotional activity in the grocery sector has been largely static in the past year but individual markets have experienced very different outcomes, according to a new report.

Analysis by global insight leader IRI indicates that the massive range reductions which UK supermarkets and grocery retailers had been expected to make in 2015 have not yet manifested.

Beer, wines and spirits (BWS) has been among the hardest-hit categories as supermarkets culled their ranges this year, according to new research.

FMCG market and shopper intelligence firm IRI has stated it believes that further growth opportunities exist for premium cider within the UK convenience sector. Although cider sales passed £1 billion last year after several years of growth, the sector is struggling, says IRI.

Even the most price-focused brands have come to understand the importance of customer loyalty in recent years. Michael O'Leary, CEO of Ryanair – once famous for its stark approach to customer service – recently credited its 25% profit increase to the "enhanced customer experience" it now offers.

Analysis shows that the value of UK Prosecco sales is greater than Champagne for the first time after a 72% rise in a year.

NPD has been crucial for confectioners over the past year, with candy players investing in a new breed of softer gummy sweets and chocolate brands forking out on snacking formats and innovative new flavours. 

Global insight leader, IRI, has launched Convenience Market Place, a transformational solution that provides retailers with granular-level insight and data across the UK Convenience channel

IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets.

British grocer Waitrose has selected global insights firm IRI for business insights with the partnership commencing in September.

Ferrero should move its newly acquired Thorntons business out of discount stores to help it capitalize on the growing premium segment in the UK and abroad.

Everyone from marge to veg spread players is adding butter to recipes as the wider spreads market slides. Is it paying off?

Sales of eco-friendly or ‘green’ household products are booming as consumers look to flower power to add some sparkle to their homes, while reducing their environmental impact.

It’s easy to blame the weather for the performance of ice cream tubs; after all in the summer of 2014 the mercury didn’t get close to the levels achieved the year before.

UK supermarkets ran out of Easter egg stocks just ahead of the holiday, a misjudgement that cost about £5.2m ($7.7m) in sales, says IRI.

UK supermarkets ran out of Easter egg stocks just ahead of the holiday, a misjudgement that cost about £5.2m ($7.7m) in sales, says IRI.

Sales of sports drinks and fruit juices continue to plunge in what looks like a consumer reaction to concerns raised by anti-sugar campaigners.