IRI in the News


Sales at major supermarkets shot up 34 per cent to £356 million in the year to the end of February, according to analysis by IRI. In fact, prosecco’s popularity is growing so fast that experts have issued fresh warnings of possible shortages of the Italian sparkling wine.

Poundland has opened up its sales data to suppliers as part of a partnership with market intelligence company IRI.

In the 52 weeks ending 2 January 2016, £145.6million worth of avocados were bought in UK supermarkets, a 31 per cent increase for the fruit, the data from market research firm IRI shows.

February 23 2016 - Retail and healthcare data giant IRI has appointed former Reckitt Benckiser exec Caspar Netscher as Executive Vice President of Regional Client Growth Development (CGD), based in its Netherlands office.

There was a spike in olive oil prices in stores in a number of western European markets last year on the back of a fall in supply, caused by factors that are still having an impact on production.

Supermarkets across the UK reported a £3m drop in sales of sausages and bacon in the two weeks after the report’s publication, as shoppers digested the news and considered the health effects of eating them.

Sales of pre-packed sausages and bacon fell sharply at UK supermarkets in the wake of a World Health Organisation (WHO) report, which said eating processed meat can cause bowel cancer.

When supermarkets start cutting product lines, manufacturers get nervous and may hastily start preparing powerpoint presentations to justify their product on the shelves. The reality of range cuts is often a more rational affair however.

Years of deals have left brands and retailers in all countries battered and bruised. Times are changing and both parties are desperate to find new ways to grow their revenues. Stephanie Augier, European analytics and shopper account director at IRI says manufacturers and retailers need to take a more sophisticated approach to range optimisation.

Research has found that over half the goods in British shops are sold as part of a promotional offer. The recurrent use of deals could harm supermarkets and major retailers in the long-term as discerning consumers come to expect them and the ‘special’ part of the offer is rendered, well, invalid.

Deals such as multi-buys account for 28.6% of sales in Europe overall, with critics accusing UK retailers of using promotions to obscure true cost of goods

Across Europe, promotional activity in the grocery sector has been largely static in the past year but individual markets have experienced very different outcomes, according to a new report.

Analysis by global insight leader IRI indicates that the massive range reductions which UK supermarkets and grocery retailers had been expected to make in 2015 have not yet manifested.

Beer, wines and spirits (BWS) has been among the hardest-hit categories as supermarkets culled their ranges this year, according to new research.

FMCG market and shopper intelligence firm IRI has stated it believes that further growth opportunities exist for premium cider within the UK convenience sector. Although cider sales passed £1 billion last year after several years of growth, the sector is struggling, says IRI.

Even the most price-focused brands have come to understand the importance of customer loyalty in recent years. Michael O'Leary, CEO of Ryanair – once famous for its stark approach to customer service – recently credited its 25% profit increase to the "enhanced customer experience" it now offers.

Analysis shows that the value of UK Prosecco sales is greater than Champagne for the first time after a 72% rise in a year.

NPD has been crucial for confectioners over the past year, with candy players investing in a new breed of softer gummy sweets and chocolate brands forking out on snacking formats and innovative new flavours. 

Global insight leader, IRI, has launched Convenience Market Place, a transformational solution that provides retailers with granular-level insight and data across the UK Convenience channel