IRI in the News


Boots UK has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands.

The pressure on UK retailers to be more transparent in their pricing has seen the number of trade promotions fall to their lowest levels for 10 years, and in 2017, shoppers will receive £3.7 billion less in promotional savings.

High Street shoppers have been hit by a massive slump in promotional deals in supermarkets as sales tactics such as multi-buys become a thing of the past, a new report has shown.

The level of promotions in the major supermarkets is at its lowest for 10 years, according to a new report out today from data company IRI.

Coconut beauty products now generate £12 million per year : Coconut is one ingredient trend that hasn't dropped off in popularity, according to figures from data provider IRI.

Independents are lagging behind multiple convenience retailers such as Sainsbury’s Local and Tesco Express when it comes to sales of food-to-go, claims a new study from sector analyst IRI.

Sales of coconut beauty products in the UK grew by 23% to £12 million in the year ending 10 June 2017, according to market research firm IRI.

New data from IRI confirms that ‘food-to-go’ is one of the fastest growing categories sold by convenience retailers, with significant opportunities for further development.

Offering a greater variety of food-to-go options has boosted revenues for convenience retailers by £36m, according to market research company IRI

IRI has launched IRI Marketing Mix (MMX) 7x3, giving brand analytics in three weeks for just £7,000.

IRI has launched a solution called Marketing Mix (MMX) 7x3, offering analytics capabilities based on its Liquid Modeling platform to 'smaller' brands or those looking for a quick summary, at the lower price point of £7,000. Results are delivered to a client's inbox within three weeks.

Spanish retailer Eroski has announced that it is introducing a new collaborative platform to manage relationships with its suppliers.

José Carlos González-Hurtado, President of International at IRI, calls for an industry standard on Big Data Collaboration (BDC) to 'redefine the way that data is shared'.

José Carlos González-Hurtado is the author of the article entitled ’Why Big Data Collaboration could be the new ECR - IRI's take’ in, 23rd June 2017.

Market research and business intelligence firm IRI is calling on FMCG retailers and manufacturers to adopt a new standard for Big Data collaboration to 'redefine the way that data is shared'.

UK – IRI, a big data and predictive analytics provider for FMCG manufacturers and retailers, has launched a growth solutions team to support its manufacturer clients.

IRI has enhanced its core business of providing big data and predictive analytics for FMCG manufacturers and retailers, with the launch of a Growth Solutions practice. Former Premier Foods exec Daniel Hunt joins to help lead the practice.

With leading UK supermarkets cutting the number of products they stock by up to 10%, fewer new branded items are being launched and sales from new products are down.