Recognized Market Leadership in
Measurement and Analytics

IRI is proud to be recognized in recent industry analyst reports, reflecting the value we provide our customers in the evolving consumer marketing and personalization landscape.

Vendor Landscape: Marketing Measurement and Optimization Solutions

Forrester Research lists IRI media offerings in marketing mix modeling (IRI Marketing Foresight™) and cross channel attribution (IRI Lift™) among today’s measurement tools for B2C marketers looking to take a fresh perspective on how they measure marketing to stay ahead of competitors and keep up with customers offline, and online.

According to the Forrester report, vendors are modernizing their tools to help marketers keep up with empowered customers who expect seamless experiences across offline and online channels.

Read the report and learn why IRI has been named an example vendor among Marketing Measurement and Optimization providers.



Market Guide for Attribution and Marketing Mix Modeling

Attribution and marketing mix modeling solutions measure the impact of marketing and media efforts, and suggest ways to improve that impact. Increasingly, marketing leaders use both methods - either in parallel or unified within the same platform - to expand the scope and precision of their measurement. One of IRI’s key differentiators is that we offer both a unified and a la carte approach.

We believe this is why IRI has been recently named in Gartner’s Market Guide for Attribution and Marketing Mix Modeling.

Read the report and learn more about IRI’s applications, including IRI Marketing Foresight for marketing mix models and IRI Lift to examine multi-touch attribution and optimize campaigns while they are in-flight.

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