How Big Data Collaboration
Can Reignite FMCG Growth

September 2017

José Carlos Gonzalez-Hurtado, President of International, IRI, believes that Big Data Collaboration [BDC] between retailers and manufacturers can reap untold benefits - all that's needed is the right platform.

Bringing all data together makes possible to build a much more holistic understanding of how people shop and the interaction of brand-building and category behaviour alongside in-store activation. Combining intelligence would allow not only better long-term planning between manufacturers and retailers, but also the ability to react more quickly and specifically on a geographic, or even store level.

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José Carlos González-Hurtado is the author of the article entitled ’Why Big Data Collaboration could be the new ECR - IRI's take’ in, 23rd June 2017.